I-Apple imemezela enye ikota yokuqopha kodwa abatshalizimali abanele

I-Apple isanda kukhipha imiphumela yezezimali yekota yokugcina yezimali ka-2018, eqala ngoJulayi kuya kuSepthemba, futhi iphinde yaphula amarekhodi, ukuba yikota ehamba phambili emlandweni wayo ngokwemiphumela. Kodwa-ke, abatshalizimali babonakala bengeneliseki ngalokho, futhi amasheya enkampani ayawa okwamanje, into ejwayelekile.

Imali engenayo engaphezu kwama- $ 62.000 billion, Ama-iPhones ayizigidi ezingama-46,9 athengisiwe, ama-iPads ayisigidi esingu-9,7 kanye nama-Macs ayizigidi ezingama-5.3, okumele kufakwe kuyo imali engenayo evela emkhakheni wayo Wezinsizakalo, obeka irekhodi eliphelele ngaphezu kwamadola ayizigidi eziyizinkulungwane eziyishumi. Sihlaziya idatha engezansi.

I-iPhone iyanda kepha incane

Ingenye yemininingwane engenakuqiniseka ukuthi abatshalizimali, ngaphandle kokuthi izibalo ezilinganiswe yi-Apple uqobo zidluliwe. I-iPhone ithengise kuleli kota kangcono kunangonyaka ofanayo odlule. Ingqikithi ye-iPhone eyizigidi ezingama-46,9 ithengiswe phakathi kwezinyanga zikaJulayi noSepthemba, okusho nokuthi kuphela amasonto amabili okuqala okuthengiswa kwe-iPhone XS neXS Max abaliwe, futhi akukho lutho lweXR. Ngonyaka odlule, kwathengiswa ama-iPhones ayizigidi ezingama-46,7. Imakethe isivele ikhule ngokwedlulele futhi izibalo sezifinyelele kulokho okubonakala kufana nophahla olunzima ukuphuka.

Uma sibheka ukuthengiswa kweMac, siyabona ukuthi izibalo cishe ziyefana nanyakenye (5,3 million vs. 5,4 million), futhi singasho lokho icishe ifane naleyo yeminyaka yakamuva. Ama-Macs abambelela unyaka nonyaka, akumangazi, okuhle emakethe eyehlayo. I-iPad yehle kancane, kepha futhi singasho ukuthi zihlala ziyisicaba uma kuqhathaniswa neminyaka yakamuva.

Imali engenayo inyuka kakhulu

Kodwa-ke, lezi zibalo zokuthengisa "ezizinzile" azihumushi zibe yimali engenayo "ezinzile", kude nayo. I-Apple yenze imali eyizigidi eziyizinkulungwane ezingama- $ 10.300 ngaphezulu kulo nyaka kunekota efanayo ngonyaka odlule, okuhlaba umxhwele. Ngemali engenayo engama- $ 62.900 billion, i-Apple yephule irekhodi elisha lekota, ekubeni le Q4 2018 eyi-Q4 ehamba phambili emlandweni wayo. Lokhu kungenxa yokuthi imali engenayo ngedivayisi ngayinye ikhuphukile kuzo zonke izimo ngaphandle kwe-iPad, futhi esimweni se-iPhone nayo ifinyelele kwinani elimangazayo ngonyaka owodwa nje: Njengoba inani elifanayo lamayunithi lithengisiwe, i-Apple ingene ku-20% ngaphezu kwekota efanayo yonyaka odlule. Lokho wukuthi, i-Apple ithengisa okufanayo kepha ihola kakhulu ngeyunithi ngayinye ethengisiwe, ngakho-ke yenza okuningi.

Umkhakha Wezinsizakalo uyakhula futhi, ushaya wonke amarekhodi futhi, futhi ufinyelela cishe kuma-dollar ayizigidi eziyizinkulungwane eziyishumi. Izinsizakalo sezivele zibe sesibili kwimali engenayo, ngemuva kwe-iPhone enamandla kuphela Ama-Mac, ama-iPads kanye nokubamba "abanye" konke sekuvele kusele emuva emva kwezinsizakalo. I-Apple Pay yiyona protagonist enkulu futhi ibhekele lokhu kusengaphambili ezinhlelweni Zenkampani, futhi kusenokuningi okumele ikhule.

Izibalo zokuthengisa seziphelile

Ngakho konke lokhu, kungani abatshalizimali bejezisa inkampani emakethe yamasheya? Yebo, awazi ukuthi kwenzekani emiqondweni yalaba bantu, kepha mhlawumbe bafuna ukubona ukuthi amanani okuthengisa we-iPhone akhule kanjani ngokusobala futhi, njengakudala, into uTim Cook ngokwakhe athe ngeke iphinde yenzeke ku imakethe esivele isivuthiwe futhi enomncintiswano ongaka. Kungakho bethathe isinqumo soku ayisanikeli ngemininingwane ethile yokuthengisa. Ngeke sazi kusuka kwa-Apple ukuthi mangaki ama-iPhones athengisiwe, noma ukuthi mangaki ama-iPads noma ama-Macs. Sizokwazi ukuthola imali yabo, inzuzo yabo nokuthi bahlukaniswe kanjani ngezigaba ezahlukahlukene zemikhiqizo, kepha awekho amayunithi athengisiwe.

I-Apple isivele ikwenza lokhu ngeminye imikhiqizo yayo, njenge-Apple Watch noma i-HomePod, esazi kuphela ngemininingwane engaqondakali ekuthengisweni. Kubukeka sengathi lezi zindlela ezingalindelekile ezivela kubatshalizimali ezihambisana neqiniso lokuthi ayikho enye inkampani ephikisana ngqo ne-Apple eyenza ngabe bakucasulile lokhu kusabela. Kusukela manje ukuya ekuhlanyeni ngokulinganisa kwabahlaziyi ...