Inkampani yaseCupertino ibeka isibonelo esicacile ngama-AirPods, yize "kuhlekwa" okuningi abanye bezindaba abazama ukukucasula ngokufika kwamahedfoni, bagxeka futhi benza parodi kaninginingi, iqiniso ukuthi baba yisilinganiso se-In the industry , empeleni kuthengiswa amakhophi amaningi ama-AirPod kunama-earbuds we-TWS avela emikhakheni eminingi efanelekile. Noma kunjalo I-Apple ithole umthambo obalulekile kulokhu kwamahedfoni we-True Wireless futhi ihlose ukufinyelela kumayunithi ayizigidi eziyi-100 athengiswe ngonyaka we-2020, Ngabe ucabanga ukuthi angasizuza lesi sibalo sokuhlanya?
Yize kuyiqiniso, i-Apple ayinayo kuphela i-AirPod ngefomethi ye-True Wireless, inkampani yaseCupertino nayo iphethe ama-Beats futhi sekuvele kukhona amanye ama-headphone we-TWS emakethe yaleyo femu i-Apple ebalwa ngempumelelo njengokuthengisa. Kodwa-ke, kuyiqiniso elisobala ukuthi ama-AirPod, kunoma yikuphi okuhlukile, angumkhiqizo wenkanyezi, ngenkathi i-Beats ngokusobala ingumkhiqizo we-niche. Ngesikhathi sekota lokugcina lonyaka we-2019 imakethe yalo mkhiqizo ikhule ngo-53% uma siwuqhathanisa nesikhathi esifanayo sonyaka owedlule, senza inzuzo eyizigidi eziyizinkulungwane ezingama-6.600, engama-62% awo eya ngqo ku-Apple, eyayithengisa ama-41% ka-51 amayunithi ayisigidi.
Emakethe yama-headphone we-TWS ngenhla kwe- $ 100, u-Apple ungumnqobi ocacile, ngenkathi ingaphansi kwama- $ 100 imakethe isatshalaliswa kakhulu ngokuya nge- counterpoint. Ngokusho kwalezi zibikezelo, inkampani yaseCupertino ilindele ukufinyelela kuma-AirPods ayizigidi eziyi-100 athengisiwe (i-TWS ngokujwayelekile) ngonyaka we-2020, yize lokhu ngokusobala kuzoncika ezintweni eziningi, njengokuvuselelwa kwe-AirPods V2 okwamanje okusemakethe, noma ukuguqulwa kwentengo efanayo, okubonakala kungenakuphikiswa.