KUVUSELELWE: I-Apple isanda ukuphika ukuthi ihlose ukuvala ibhizinisi lokusakaza umculo, uTom Neumayr, okhulumela i-Apple, ukuqinisekisile kuRecode.
Ibhizinisi lokuthengisa umculo, nganoma iyiphi indlela, lishintshe eminyakeni embalwa edlule, ikakhulukazi ngemuva kokufika kwezinsizakalo ezahlukahlukene zomculo wokusakaza. I-Apple ilibonile leli qiniso ngokubambezeleka okude, noma okungenani ibingafuni ukukubona futhi yathatha isikhathi eside kunesidingekile ukuthi isabele futhi ivule eyayo insiza yokusakaza umculo, cishe unyaka ngemuva kokwethulwa kwayo, esevele ikwazile ukuheha intshisekelo. ngaphezu kwababhalisile abayizigidi eziyi-13, ababhalisile abazokhula ngokushesha ngenxa yohlelo olusha lwabafundi inkampani esanda kulusungula emazweni amaningana. Lolu hlelo lwabafundi lunikeza ukwehliswa kwama-50% ngentengo ejwayelekile yemali yesevisi.
Kubukeka sengathi i-Apple inohlelo olunolaka engqondweni qeda ngokuphelele ukulandwa komculo kusuka ku-iTunes eminyakeni emibiliNjengoba kubikwe yi-Digital Music News, icaphuna imithombo ehlobene nobudlelwano bebhizinisi benkampani nezinkampani ezirekhoda. I-Apple icabanga ukwehlisa ukulanda okuyimpumputhe eminyakeni emithathu kuya kwemine, kepha izingxoxo ngaphakathi kwe-Apple azikacaci. Bayazi ukuthi kufanele ivalwe kungekudala noma kamuva, kepha abavumelani ngesikhathi esifanele sokuyeka ukuthengisa umculo ngefomethi yedijithali.
Ukuqedwa kwekhono lokulanda umculo ku-iTunes pKungamiswa ngokuya ngokuthandwa kwe-iTunes ezweni ngalinye, ngoba kuwo wonke amazwe alikho ivolumu elifanayo lokulanda umculo ngefomethi yedijithali. Iminyaka emibili, emithathu noma emine, okwamanje asazi ukuthi i-Apple izokwehlisa nini ngokuphelele izimpumputhe enkonzweni eqhubeka nokuvumela inkampani ukuthi ifake amakhulu ezigidi zamaRandi minyaka yonke, kepha lokho kuyehla selokhu kwazalwa umculo ukusakaza.
Ngokombiko kaMark Mulligan, ukuthengiswa komculo ngedijithali kuzosuka kumabhiliyoni ama-3.900 wamadola ngo-2012 kuye ngaphezulu nje kwezigidi ezingama-600 ngo-2019. Ngo-2020, leli bhizinisi lizobe liphansi izikhathi eziphindwe ka-10 kunalokho elaliyikho eminyakeni engu-8 edlule. Kepha esinye isizathu sokuvala le sevisi singavela ekudidekeni okubonakala kudala umculo abasebenzisi abawuthenga ngokulayishwa komculo okuvunyelwa uhlelo lokusebenza lwe-Apple Music.