U-Apple ubambe iqhaza ochungechungeni lwamahemuhemu alubekayo, abhekene nale 2017 esanda kukhishwa, ekuthengeni ifilimu nezitudiyo zethelevishini eHollywood. Lesi sinyathelo sizophendula esifisweni senkampani eholwa nguTim Cook sokunikeza abasebenzisi bayo insizakalo yokubukwa kwezwi ngaphansi kokubhalisile. Le drive ayiyona okokuqala ukuthi ibone ukukhanya. Inkampani ezinze eCupertino bezizama ukungena kulo makethe iminyaka eminingi manje, kepha izidingo zeminye imikhiqizo ye-Apple zikhiphe imizamo edlule. Manje, kubonakala sengathi uTim Cook uzimisele ukunikeza ukukhanya kokugcina okuluhlaza kuphrojekthi, okungasho ukukhishwa okubaluleke kakhulu.
Mayelana nalokhu, umsunguli weMega, uKim Dotcom, uphinde wazama ukwenza isibikezelo ngokuhamba kwe-Apple ngokuzayo. Ngalesi sikhathi ukuqinisekisile (futhi wagcizelela ngakho) ukuthi inkampani yaseManzanita izothatha amanye ama-studio adumile aseHollywood ngawo wonke lo nyaka ka-2017. ukumangala kunoma ngubani.
Eqinisweni, sisanda kuthola ukuthi i-Apple ibiphenya ukuthi kungenzeka yini ukuthi inikeze okuqukethwe kwababukeli kubasebenzisi bayo ekhaya, noma ngabe ifilimu okukhulunywa ngayo isaboniswa ezinkundleni zemidlalo yaseshashalazini. Lokhu kunamandla okushintsha indlela ama-movie afinyelela ngayo kubabukeli, futhi ukuthenga isitudiyo bekungeke kube nengqondo esikhathini esifushane kuphela, kepha futhi kungasho nokuthi kunikeze i-Apple indawo kunoma iyiphi ingxoxo ngalezi zinkinga.
Kodwa-ke, yize ukhanga lo mbono, kodwa kuyaphoqeleka ukuthi okungenani ube nokungabaza ngomthombo wolwazi. UKim Dotcom akanakho okushiwo ukwethembeka ... ngokuphelele, ngenxa yempilo ayiphilayo nomlando wakhe wokungavumelani nobulungiswa. Ukuthi usesimweni sokwazi noma cha ngabe i-Apple ifuna ukuthenga isitudiyo sama-movie, asinakuqiniseka, kepha umbono uzobonakala unengqondo futhi uzophendula indlela yamanje ye-Apple kweminye imikhakha ngaphambili enqume uku ngena.
Isikhathi sizotshela ukuthi uKim Dotcom wayeqinisile yini kulezi zimangalo, kepha okwamanje, sihlala singabaza. Ukuthenga isitudiyo sama-movie akuyona into elula futhi ukuyithenga ngekhathalogi efanelekile ukufanisa i-Apple kunzima kakhulu. Ngaphezu kwalokho, iphrojekthi ye-Apple izobhekana nezithiyo eziningi. Okunye okubaluleke kakhulu kungaba umncintiswano i-Apple engawuthola emakethe. Izinsizakalo eziningi yilezo namuhla ezihlinzeka ngokuqukethwe okubukelwayo nokubukelwayo kubasebenzisi balezi zinsizakalo ezibhaliselwe. INetflix, i-HBO, i-Amazon Prime Video ngezinye zezibonelo zemakethe eqhubeka nokuheha izinkampani ezintsha ezizama ukushintsha imodeli yesevisi. Kodwa-ke, umncintiswano akuyona into yokwethusa endlunkulu u-Apple anayo eCupertino. Ngenkathi bethula insiza ye-Apple Music, izimbangi ezimi isikhathi eside ezinjengeSpotify noma ukukhishwa okusha okutholile impumelelo enkulu njengoTidal base bevele besemakethe. U-Apple akazange alalele noma ngubani futhi wadweba indlela yakhe, okwaholela ekutheni kuxazululwe i-Apple Music ezilalelini bese ethola ucezu lukaphayi womculo.
Emakethe ye-audiovisual, impahla enhle i-Apple ehlose ukuyidlala isakazwa kuyo Ukusakaza izihloko zamafilimu ezisaseshashalazini. Umphumela walesi sinyathelo ungashintsha ngokuphelele ukwakheka kokulalelwayo kanye nenqubo elandelwa ngamateyipu lapho ekhishwa. Njengoba nje uchungechunge lwethelevishini luba nokubaluleka ngokuqhathaniswa namafilimu afakiwe, ama-premieres angaqhubeka enziwa kuzingxenyekazi zethelevishini. Ukusakaza esikhundleni sezinkundla zamabhayisikobho.
Onyakeni sizobona ukuthi ayechane kangakanani amazwi kaKim Dotcom.