Futhi silokhu sikhuluma ngokusayinwa okuvela enkampanini esekwe eCupertino. Insizakalo yevidiyo yokusakaza yakwa-Apple, usuku lwayo lokuqaliswa okulindelekile olungakaziwa, kubonakala sengathi ikhona ingxenye ebaluleke kakhulu ezinhlelweni ze-Apple zesikhathi esizayo, noma okungenani lokhu kukhonjiswa yizindaba eziqhubekayo ezihlobene nale phrojekthi.
Kusukela namhlanje, i-Apple ifinyelele esivumelwaneni sokuyakha Uchungechunge lwangempela lwe-12, kanye nezinhlelo ezahlukahlukene zethelevishini zika-Oprah Winfrefuthi. Kepha ukuze kufinyelelwe ezivumelwaneni nezinkampani zokukhiqiza okuqukethwe, abantu abahlobene nendawo yokulalelwayo nokubukwayo bayadingeka futhi ukusayinwa kwakamuva kwe-Apple kuya kulolo hlangothi.
Ngokusho kwephephabhuku i-Variety, nokuqinisekiswe ngomunye wabakhulumela i-Apple, inkampani kaTim Cook usayine uKelly Costello njengesikhulu sebhizinisi futhi kuzoba ngomunye walabo abaphethe ukufinyelela ezivumelwaneni nezinkampani zokukhiqiza, amathelevishini nabanye, ababika ngqo kuPhiliip Matthys, oyinhloko yesikhulumi sevidiyo sika-Apple.
UKelly Costello wayesebenza njenge Isikhulu esiphezulu se-Broadway Business & Legal Affairs Video futhi ubephethe ukufinyelela ezivumelwaneni zokwenza okuqukethwe kanye nezingxoxo nezinkampani zokukhiqiza. Phambilini, uCostello uchithe iminyaka engu-7 eViacom, edlula ezikhundleni ezahlukahlukene waze waqeda njengephini likamongameli webhizinisi nezomthetho kwiMusic & Entertainment Grup.
Ngaphambi kokudlula kuViacom naku-Broadway Video, uCostello uthathe izinyathelo zakhe zokuqala emhlabeni we-audiovisual ku-NBC Universal Television. Ngalokhu okungeziwe, i-Apple ifuna ukuqhubeka nokwandisa inani lama-series, ama-movie nezinhlelo zethelevishini ezizozinikeza ngenkonzo yayo yokusakaza ividiyo, isevisi yokusakaza ividiyo ezobona ukukhanya, ekuqaleni, ngoMashi wonyaka ozayo , njengoba kubikiwe emasontweni ambalwa edlule iThe Wall Street Journal.