Eminyakeni yakamuva, i-Apple yenze uchungechunge lokusayina kokudala okuqukethwe, enye yezingxenye ezimbili ezibaluleke kakhulu zensizakalo yevidiyo yokusakaza. Enye ingxenye ebalulekile ukwesekwa elikunikezayo, ikhwalithi yesevisi, isigaba okufanele usinakekele njengoba ukhula.
Njengamanje ikhathalogi etholakala ku-Apple TV incane kakhulu. Ezinyangeni ezizayo, kuzokwengezwa izihloko ezahlukahlukene ngendlela yochungechunge, imibhalo kanye namafilimu. Njengoba ingqalasizinda yokudlulisa ividiyo ikhula, kumele ihlale iphelele njengoba injalo manje. Ukugwema izinkinga kulokhu, i-Apple iqashe unjiniyela wangaphambili weNetflix.
Sikhuluma ngoRuslan Meshenberg. Ngokusho kweWall Street Journal, uRuslan uqashwe yi-Apple ukudala ukwesekwa kwezobuchwepheshe kwinsizakalo yevidiyo yokusakaza leyo ukwazi ukuletha imifudlana ephezulu yevidiyo ngaphandle kwamaconsi abukhali (njenge-HBO) nokuthi amakhasimende angakujabulela okuqukethwe okutholakala ngekhwalithi ephezulu kakhulu.
URuslan, osebenze kuNetflix cishe iminyaka eyi-9 (ebamba izikhundla ezintathu, owokugcina eyiphini likamongameli wobunjiniyela bamafu), wayengomunye abaklami bohlelo olusetshenziswa yiNetflix njengamanje ukusakaza ividiyo. Lo owayengunjiniyela weNetflix ujoyine i-Apple kuleli sonto futhi uzoba yingxenye yomnyango wezinsizakalo ze-Intanethi ohola ithimba lobunjiniyela.
Lokhu kusayina kwenzeka ngesikhathi lapho I-Apple ishintsha indlela yayo yonke yezinsizakalo zefu ukuthembela kakhulu kubahlinzeki bangaphandle ukonga imali. Ngonyaka odlule, u-Apple waqasha owayengunjiniyela we-Twitter, uMichael Abbott, okubonakala sengathi nguye owaqala lolu shintsho.