Kuleli qophelo nangemuva kwenqwaba yamahemuhemu, okuncane kungacabanga ukuthi inhloso ka-Apple yokwethula isevisi yokusakaza ividiyo, ehlanganiswe ne-Apple Music noma ngokuzimela, kuseyinsambatheka. Kuwo wonke unyaka esesizowuqeda, abaningi bekungabaphathi abathi bathuthele kwa-Apple, ukuzama ukubumba insizakalo yalolu hlobo, ukuthandazela okuqukethwe kwayo futhi kube ngenye indlela yeNetflix ne-HBO, inqobo nje uma ikhathalogu etholakalayo ingagcini kuzo zonke izethameli, lapho ubuchopho, udlame namagama amabi engenayo indawo, ngokusho kubakhiqizi abaningana baseHollywood.
Ukunyakaza kwakamuva kwe-Apple kulo mkhakha, sikuthola kufayela le- ukusayinwa kokugcina okubili eyenziwe yinkampani ngokusho kokushicilelwa okuhlukahlukene. Ngokwalo magazini, izithasiselo ezintsha nguPhillip Matthys waseHulu, osevele usebenza emahhovisi akwa-Apple, noJennifer Wang abazofika e-Apple ngoJanuwari bevela kwiLegendary Entertainment.
Ngaphambi kokujoyina i-Apple, uMatthys wayephethe i- ukuhlukaniswa kwamabhizinisi eHulu, isikhundla esifanayo njengamanje ahlala kuso e-Apple. Ngesikhathi esebenza e-Hulu, wayephethe ukuphatha ukufika kwale nkundla njenge-The Handmaid's Tale, iMarvel's Runaways, The Looming Tower neCastle Rock, phakathi kokunye.
Ngokwakhe, uJennifer wayekhona ophethe umnyango wezindaba zezomthetho kusuka ku-Legendary Entertainment futhi ubambe iqhaza ezivumelwaneni ezahlukahlukene zokuhweba neNetflix, i-Amazon ne-HBO. ,
Okwamanje, uchungechunge olubonakala luqinisekisiwe, yisizini entsha ye- Izinganekwane Ezimangalisayo, nguSteven Spielberg, isizini entsha okufanele ibe ngomunye wochungechunge lokuqala lwezinganekwane abafana beCupertino abalwenza lutholakale kubasebenzisi, yize okwamanje konke kukhombisa ukuthi kuzoba ngonyaka ozayo, kungenzeka silinde u-2019.