Nginokungabaza uma izingcingo ezigoqwayo zizoba yikusasa, kepha enginesiqiniseko sazo ukuthi akuzona ezamanje. Izinkinga zobuchwepheshe, zokwakha nezentengo zenza iqiniso libe nzima kulezi zinhlobo zamadivayisi, njengoba kukhonjiswe yi-Galaxy Fold fiasco., eyethulwe yiSamsung futhi yahoxiswa ezandleni zabahloli bayo bokuqala ezinsukwini ezimbalwa nje kamuva.
I-Apple kubonakala sengathi icacile ngalowo mqondo futhi, futhi inkampani isivele izosebenza kudivayisi yokuqala egoqekayo, kepha ngeke kube yi-iPhone, kepha i-iPad. Ngokusho kwe-UBS embhalweni oya kubatshalizimali bayo, le-iPad yokuqala yokusonga ingafika ngo-2020, yize kungenzeka ukuthi kube ngo-2021 lapho izodedelwa umphakathi.
Ngemuva kokuqhunyiswa kweziqhumane kwama-smartphones okuqala okusonga, iqiniso ukuthi azange ziphinde zizwakale. Ingxenye embi kunazo zonke yathathwa yi-Samsung, okwakudingeka ibekezelele igagasi elikhulu lokwehluleka kwamayunithi angamakhulu ambalwa nje athunyelwe kuma-blogger naku-youtubers asatshalaliswa emhlabeni wonke. Ukwehluleka kokuklama nezinkinga zobuchwepheshe, ikakhulukazi ezihlobene nokumelana kwesikrini, kugcwale lesi siginali esisha esize ukushintsha umhlaba wama-smartphones. Iqiniso ukuthi bekuyisibonelo obekungafanele sikubone ukukhanya. Ngemuva kwalokhu, iHuawei igcine iHuawei Mate X yayo entsha sha, abazoyibuyekeza nakanjani ukuze ingalandeli indlela efanayo ne-Samsung Galaxy Fold.
AbakwaSamsung yinkampani esithuthuke kakhulu ekubonisweni kokugoqwa, enenqwaba yamalungelo obunikazi kulo mkhakha okubeka endaweni ephezulu. I-Apple nayo isebenza kulawa madivayisi, njengoba kufakazelwa amalungelo obunikazi asevele enawo., kepha kungenzeka kakhulu ukuthi ezikrinini kuzodingeka zincike kumkhiqizo waseKorea. Onjiniyela bakaTim Cook basebenza kanzima besungula le divayisi entsha yokugoqa, kepha kusenezinkinga eziningi okufanele zixazululwe.
Ngaphezu kwezinkinga zobuchwepheshe, esinye sezithiyo ezibaluleke kakhulu ezikhona manje yintengo yala ma-terminals. I- $ 2000 yintengo abambalwa abazothanda ukuyikhokha emakethe efana naleyo yama-smartphones asevele enamanani angavumelekile9 kubasebenzisi abaningi, njengoba kufakazelwa ukuthengisa okumile okukhomba kumjikelezo wokuvuselelwa kwetheminali okhula ngokuya isikhathi eside. Abasebenzisi be-Apple bajwayele ukukhokha njalo ngaphezu kweminye imikhiqizo, kepha noma kunjalo, lelo nani libhekwa njengelokweqile ngokusho kwabahlaziyi. Zonke lezi zinkinga kungaba lula ukuzixazulula kudivayisi enjenge-iPad, yingakho umqondo wokubona i-iPad esongwayo kuqala, ngaphambi kwe-iPhone.
I-Apple izoyethula nini idivayisi yayo yokuqala egoqekayo? Ngokuya nge-UBS ingafika ngo-2020, yize kungenzeka ukuthi ngalowo nyaka sivele sibone isethulo futhi ngeke sifike kuze kube ngu-2021, into eyenziwe yi-Apple ngaphambilini ngeminye imikhiqizo efana ne-Apple Watch, i-HomePod noma i-AirPower base engakaze ikhishwe. Ngabe i-Apple izolungisa kanjani izinkinga ezinye izinkampani ezibhekene nazo?