I-Apple isivele ikucacisile ukuthi icabangani nge-Virtual Reality, nokuthi izinhloso zayo zesikhathi esifushane nesiphakathi azibandakanyi ukuthuthukisa lolu hlobo lobuchwepheshe, kepha okuthile okuhluke kakhulu yi-Augmented Reality. Ukuzihlukanisa nomhlaba womgunyathi akubonakali sengathi kunokusebenza okuningi ngaphandle kwemakethe yegeyimu yevidiyo, kodwa ukukhulisa iqiniso esilibona ngolwazi olufanele kusezinhlelweni zenkampani, futhi empeleni, njengoba kubikwe yiBloomberg, izobe isivele iqala ukuhlola amadivayisi okuqala: Izibuko zangempela ze-Augmented Reality, ezifana neGoogle Glass esezikhohliwe.
Inkampani isivele icele abanye abahlinzeki ngezingxenye zokwakha amayunithi wokuhlola ambalwa. Sikhuluma ngamanani amancane ezikrini aguqulwe ukuze abe seduze kweso nezinye izinto zalezo zibuko, kodwa angalokothi abe nenani elanele lokusola ukukhiqizwa kwesisindo ngokushesha emakethe, kodwa kunalokho bazovumela kuphela ukudala amayunithi ambalwa ukuqala izivivinyo zalezi zinto ezintsha «zokugqokwa». Kulolu lwazi kufanele kungezwe ukuthengwa kwezinkampani ezahlukahlukene ezihlobene nalobu buchwepheshe, futhi umphumela uzoba intshisekelo ecacile yi-Apple ekwakheni ithuluzi esikhathini esimaphakathi.
Umbuzo oyisibopho kuzoba "Yini u-Apple ayibonile ezingilazini ze-augmented Reality ngemuva kokuthi iGoogle isuse iphrojekthi?" IGoogle Glass, edale isasasa elikhulu ekwethulweni kwayo nokuthi imaphi amakhasi namakhasi abhalwe kuma-blog nakweminye imidiya ekhethekile, ingcwatshwe yiGoogle. Kubukeka sengathi izinkinga ngomklamo wazo, ngokuzimela kwayo futhi ikakhulukazi ukungabaza ngobumfihlo abakwenzile bekungukhiye ekushiyweni kwephrojekthi.. Idizayini nobumfihlo akufanele kube yinkinga ku-Apple, okuzofanele ithuthukise ukuzimela kwalezi zibuko ukufeza ngempela umkhiqizo ophumelelayo emakethe. Kuzofanele silinde okungenani kuze kufike u-2018 ukubona okuthile kugcwaliseka, uma kwenzeka kuba yinto eyodwa.