I-CIRP (Consumer Intelligence Research Partners) ihlaziye izinombolo zeSpotify ngo-2018, zombili eMelika nasemhlabeni jikelele. FUTHI kusibeka ngombono wokuthi iSpotify iqhuba kanjani ngokuncintisanaikakhulukazi i-Apple Music.
Ezingeni lomhlaba jikelele, Abangama-75 wezigidi zabasebenzisi abasebenzayo be-Spotify abayizigidi ezingama-170 bangababhalisi be-premium. Cishe ama-45% wabasebenzisi emhlabeni bakhokhela insiza ye-Spotify. Ezingeni laseMelika, ngokwe-CIRP, kuzoba ngama-35% kuphela.
Ngokusho kukaMike Levin, ongumsunguli we-CIRP, Uhlelo lukaSpotify ukungakhokhisi noma ukukhokhisa okuncane kakhulu ekuqaleni ngenxa yokusebenzisa insiza yamahhala (enezikhangiso ze-Spotify Premium noma izilingo) bese uhambisa umsebenzisi ohlelweni lwe-premium ngokuhamba kwesikhathi. Kepha lokhu kunomlingani wokuthi uhlelo lwenyanga ngaphandle kokuhlala unomphela luvumela umsebenzisi ukuthi akhansele nganoma yisiphi isikhathi futhi ashintshele kwenye isevisi noma i-Spotify Free. Okuthile, kuphrofayela yaseMelika, kumele abasebenzisi abangu-16% kwikota ngayinye.
I-Spotify ayenzi njengawo wonke umhlaba. I-CIRP ithi lokhu kungenxa yokuncintisana okukhulu okuvela ezinsizakalweni zokusakaza umculo ngokufunwa e-US.., Kepha iqiniso ukuthi, empeleni, izinsizakalo ziyefana naleso esinazo eSpain (Apple Music, Google / YouTube Music, Amazon Music, Tidal, njll.). Kubukeka kakhulu ngenxa yokuthi iSpotify ifike sekwedlule isikhathi e-US., ngenkathi eYurophu babengamaphayona. Ngaphezu kwalokho, i-Apple Music, ngamaphesenti wabasebenzisi be-iPhone e-US, inenzuzo ngaphezu kwemakethe yaseYurophu.
I-CIRP ibalula enye idatha ethokozisayo, njengaleyo, Abasebenzisi abakhokhelwayo abangama-55% banokubhaliselwe ngakunye, ama-24% uhlelo lomndeni, I-12% i-akhawunti yesitshudeni no-9% inkontileka yohlelo lweHulu kanye neSpotify.
Yize izinombolo zeSpotify zingezimbi, Kuyiqiniso ukuthi imakethe yase-US ayiyamukelanga le nsizakalo njengoba senzile ngakolunye uhlangothi lwe-Atlantic..
