NgoMeyi owedlule, sananela amahlebezi okuthi i-Apple ingathenga uCondé Nast, amahemuhemu aphikiswa ngokushesha ngumshicileli, esho ukuthi Kwakungathengiswa nokuthi okwamanje, zazingekho izinhlelo zokwenza lokho. Kufanele kukhunjulwe ukuthi emasontweni ambalwa edlule, u-Apple wayethenge iTexture, ipulatifomu yomagazini edijithali yokushintshana nokubhaliselwa kwanyanga zonke, enikeza ukufinyelela kokushicilelwa okungaphezulu kwama-200 ngenyanga.
Ngaphandle kokuthi isibalo samazwe lapho i-Apple News itholakala khona sincane kakhulu, inkampani eseCupertino iyaqhubeka nokwandisa izinsizakusebenza ezinikezwe le nkundla futhi, njengoba singafunda ku-The Information, isayine umphathi wangaphambili ovela ku umhleli uCondé Nast. Sikhuluma ngoLiz Schimel, owayekhona UMongameli waseCondé Nast eChina.
Njengoba sikwazi ukufunda kuphrofayela kaLiz LinkedIn, ujoyine i-Apple ngoJulayi owedlule futhi njengamanje uyinhloko yebhizinisi leNews. Ngaphambi kokujoyina i-Apple, uLiz wayengumongameli weCondé Nast eChina, kanye nosomabhizinisi eComcast Ventures. Ubuye wasebenza njengomqondisi wedijithali wenhlangano yabezindaba iMeredith Corporation.
Ukuqashwa kukaLiz kungesinye isibonakaliso sokubaluleka okukhulayo kwepulatifomu ye-Apple's News, ingxenyekazi leyo iba ngumthombo omkhulu wezimoto eziteshini eziningi zezindaba, ngesikhathi lapho i-Facebook ingadluli ezikhathini zayo ezinhle kakhulu ngenxa yokwanda kwezindaba ezingekho futhi iphinde yabeka abezindaba eceleni.
Mayelana nokwanda okungenzeka kweNews emazweni amaningi, inkampani eseCupertino okwamanje akakamemezeli uma uhlose ukunikela ngale nsizakalo yezindaba emazweni amaningi, ngakho-ke okwamanje, kuzofanele siqhubeke silinde.
