Mhlawumbe, unyaka we-2018 unyaka esibona ngawo ukuthi kanjani I-Apple icwilisa emhlabeni wokusakazwa kwevidiyo. U-2017 ube unyaka omuhle kakhulu ku-Apple Music, ababhalisile bayo bakhuphuke kancane bezingela umncintiswano wayo omkhulu, iSpotify. Manje kufika ithuba levidiyo, ukusakazwa kwevidiyo lapho sebevele behlanganyela khona nohlelo lwangempela olungajwayelekile, kepha konke kukhombisa ukuthi utshalomali luzokhula kulo nyaka.
Futhi sesivele sinezindaba zokuthi luzoba yini uhlelo olukhulu olulandelayo, noma uchungechunge, lwabafana bebhulokhi. Umkhiqizo omusha lapho sizobona khona owine i-Oscar I-Octavia Spencer (Owawina Oscar for actress kangcono nezincekukazi futhi Ladies), esekelwe inoveli Ulele. Ngemuva kokugxuma sikunikeza yonke imininingwane yalo mkhiqizo omusha abazama ngawo ukwenza indawo yabo emhlabeni wokusakazwa kwevidiyo.
Umkhiqizo uzoba ngumkhiqizi Sawubona Sunshine, nguReese Witherspoon (owaziwa ngendima yakhe njengomlingisi), futhi into ethakazelisa kakhulu ukuthi le nkampani yezokukhiqiza igxila engxenyeni enkulu yomsebenzi wayo emikhiqizweni ye-audiovisual ekuboniseni abesifazane ngendlela yangempela, ukugwema izingxoxo ze-cinema "ejwayelekile". Ingabe Ulele kuzozama ukusenza sicabange ngemiphumela yezenzo ezithile, konke okuphakathi kohlaka lokwahlulela.
Njengoba sishilo, i-Apple ngalokhu iyaqhubeka nendlela yayo yokwenza indawo yayo emhlabeni wokusakaza ividiyo. Manje, ngokombono wami ngicabanga I-Apple kufanele igcine ngokwethula eyayo i-Apple VideoUma befuna ukuba nokuqukethwe okwandayo, kufanele kubhekwe ukuthi banobudlelwano obuhle nabasabalalisi bamafilimu ngenxa ye-iTunes, kufanele babe nesikhulumi esihlelwe kuphela ngokuqukethwe okubukwayo. Sizobona ukuthi u-2018 usiphatheleni, ngokuqinisekile kuzoba unyaka wevidiyo.