Emasontweni ambalwa edlule uKanye West onempikiswano wavuka ekhuthazekile waqala ukushicilela uchungechunge lwama-tweets ecela i-Apple ukuthi iyeke ukuzikhohlisa ithenge umsakazo womculo osakazwayo iTidal ngasikhathi sinye. Ezinyangeni ezimbalwa ezedlule, kwashicilelwa amanye amahemuhemu mayelana nentshisekelo engaba khona ku-Apple ukuthola le nsizakalo, amahemuhemu afikile adlula kusukela ekuqaleni konyaka, kodwa ekugcineni awagcwalisekanga. Kepha kubonakala sengathi inkampani ezinze eCupertino ifuna ukuxazulula lolu daba futhi engxoxweni uJimmy Lovine ayinikeze abezindaba zeBuzzFeed News, ukuqinisekisile lokho angizimisele ukuthenga iTidal.
Engxoxweni, umholi we-Apple Music uJimmy Lovie uchaza ukuthi i-Apple yazi kahle ukuthi isebenza kanjani ngokuzimela, kulandela umgwaqo wayo omisiwe lapho bethula insizakalo yomculo. Uqhubeka athi nnoma banentshisekelo yokuthola isevisi yomculo yokusakaza ukuze bandise inani lababhalisile, njengamanje emi ezigidini eziyi-17, njengoba kumenyezelwe nguTim Cook ngoSepthemba 7 engqungqutheleni lapho i-Apple yethule khona i-iPhone 7 entsha, i-Apple Watch Series 2 ne-AirPods.
Isikhuthazo i-Apple engase ibe naso esikhathini esedlule sokuthatha izintambo kuTidal yiyona ubuhlobo obuseduze bale nsizakalo nabaculi okungavumela ithuba lokuwina okuqukethwe okukhethekile. Khumbula ukuthi ngaphakathi kweTidal asitholi kuphela uJay-Z kepha kukhona no-Alicia Keys, Madonna, Chris Martin, Calvin Harris, J. Cole ...
Imbangi yayo enkulu namuhla, iSpotify, imemezele izolo ukuthi isivele ifinyelele kwababhalisile abakhokhelwayo abayizigidi ezingama-40, izibalo ezihehayo ezisikhombisa ukuthi kanjani insizakalo yaseSweden iphindaphinde kabili lokho kwe-Apple Music ezinyangeni eziyisithupha ezedlule, lapho i-Apple Music izuze ababhalisile abasha abayizigidi ezi-4 ze-10 zeSpotify.