I-Apple iyaqhubeka nokwandisa okuqukethwe okutholakala kusizukulwane sayo sesine i-Apple TV. Izindaba zakamuva bezingezona ezesoftware, kodwa zibe ngesimo sabasebenzi. Muva nje uqashe owayemele iViacom PR ngenhloso yokuthwebula okuqukethwe okungcono futhi okungcono kwi-Apple TV.. Lokhu kuqhubekisela phambili amahemuhemu ngenhloso ka-Apple yokunikela ngenkonzo yethelevishini eku-inthanethi ngendlela efanayo naleyo enikeza ngayo isevisi yomculo yokusakaza. Kubukeka sengathi kuncane ukubona i-Apple TV iba yilokho obekufanele ibe yikho, kepha kuyiqiniso ukuthi i-Apple inezindawo eziningi ezivulekile ezindaweni eziningi.
Isikhulu seViacom sibizwa ngoBernadette Simpao, kade sisebenzela i-AMC neViacom. Ubesenkampanini yokugcina iminyaka eyishumi, kwaze kwaba ngu-10 lapho ethatha isinqumo sokuthuthela e-AMC ngendima yephini likamongameli wezokuxhumana ezinkampanini. Ngesikhathi eseViacom, wayephethe izikhundla ezahlukahlukene, kubalwa nokuba nguMqondisi Omkhulu WezokuxhumanaNgokunjalo, le ntokazi ibigade ukuxhumana kwangaphakathi kwenkampani nemikhankaso yokukhangisa, ngaphandle kokungabaza ukuthi ingumuntu onzima ezimpini eziyinkulungwane futhi enabantu abaningi oxhumana nabo emhlabeni lapho i-Apple ifuna ukungena khona.
Kwa-Apple uzobhekana nomsebenzi wobudlelwano bomphakathi wokuqukethwe nezicelo ezihlobene nesizukulwane sesine i-Apple TV. Sizothuthukisa zombili idokhumentari emayelana no-Taylor Swift (Yashesha kangakanani intukuthelo nge-Apple yadlulela kwi-blonde yegolide) ne-bio-pic kaDkt Dre. ISimao izogxila ekwenzeni okuqukethwe kwe-Apple TV kukhange kakhulu emphakathini, okungadala ukuthengisa okuningi okungaqondile. Okuhlangenwe nakho kwakhe kuphakamisa nokuthi uqashwe ngabantu axhumana nabo emhlabeni wethelevishini.