Futhi sikhuluma ngokuqashwa kwabasebenzi okuhambisana nezinhloso ze-Apple zamanje nezesikhathi esizayo. Ngalesi sikhathi sikhuluma ngoBernadette Simpao, owayekade ekhona isebenze njengobudlelwano bomphakathi kumanethiwekhi amaningi wethelevishini anjenge-AMC neViacom. Inhloso ka-Apple ngalokhu kuqasha ukujoyina uMnyango Wezobudlelwano Nomphakathi ukwenza ngcono okuqukethwe kanye nokukhuthaza i-Apple TV nezinhlelo zayo zethelevishini, ama-movie, izinhlelo zokusebenza, izincwadi, i-podcast kanye ne-iTunes Store.
Ngemuva kokulungiswa okuhle okwenziwe yidivayisi, i-Apple ifuna ukunika le divayisi i-push ukuze ithandwe ngokushesha phakathi kwabasebenzisi. Kepha uma okuqukethwe okunikezayo kungathandeki akukho ukusetshenziswa ukukukhuthaza, yingakho ukuqashwa kweSimpao.
Umsebenzi kaSimpao waqala ukushuba ngesikhathi engena ezinhlwini zeViacom lapho ayephethe khona izikhundla ezehlukene eminyakeni eyishumi ayichithe nale nkampani, kubalwa naleyo yomqondisi omkhulu wezokuxhumana esigabeni sayo samazwe omhlaba. Ngaphakathi kweViacom, ubephethe ukuqondisa ukukhangiswa kweziteshi zayo zomhlaba ezifana neMTV, Nickelodeon, BET neComedy Central. Phakathi kuka-10 no-2007 ubephethe isikhundla sokuba ngumphathi wezokuxhumana nobudlelwano bomphakathi kumanethiwekhi we-BET, njengoba kungafundwa kuphrofayela yakhe ye-LinkedIn. Njengamanje use-AMC njengephini likamongameli wezokuxhumana ezinkampanini, njengoba ezobe ehamba ezinsukwini ezimbalwa ezizayo.
Emasontweni ambalwa edlule, UNatalie Kerris umemezele ukuthi uyashiya isikhundla sakhe se-Apple Public Relations ukuya ku-Twitter njengephini likamongameli wezokuxhumana emhlabeni, njengoba uJack Dorsey ememezele namuhla, nge-twitter. Owayesebenza naye eSimpao uthi ungumuntu onekhono lokukhulumisana okwazi ukuhlanganisa ithalente nesipiliyoni sebhizinisi esihlobene nomthengi.
Ukuthi baqeda umkhawulo we-mb noma we-gb wezinhlelo zokusebenza ongazilanda ukuze onjiniyela bakwazi ukudala imidlalo eyiqiniso efana ne-gta hhayi imidlalo ye-spectrum nokuthi isebenzise iSiri kukho konke kuwo wonke amazwe futhi uzobona ukuthi ukuthengiswa kwe-appletv kuyanda.