Kusukela ngo-Agasti odlule, kube nezindaba eziningi ezihlobene ne-Epic Games esishicilele kuyo Actualidad iPhone, ngemva nje kokuthuthela kwenkampani ku-yeqa imihlahlandlela ye-Apple Store (ne-Google Play Isitolo)  bese ufaka enye indlela yokukhokha kuleyo enikezwa yi-Apple.
Icala lakamuva eliphuma enkampanini ephethwe nguTim Sweeney, ngokusho kukaBloomberg, lingatholakala enkantolo i-Epic Games ezofaka yona i-Apple neGoogle e-United Kingdom, ukuze I-Fortnite ingatholakala ezitolo yezicelo kuleli zwe, ngakho-ke uma ichuma, inkampani kungenzeka isabalalise isidingo kwamanye amazwe.
Inkinga ukuthi i-Epic isivele isiyitholile ukwenqatshwa yijaji laseMelika, lapho efuna ukuthi isicelo sitholakale futhi ku-App Store, ngakho-ke lesi sidingo esisha sinamathuba amancane kakhulu okuphumelela.
Njengoba u-Epic efake icala lokuqala ngokumelene ne-Apple, inkampani esekwe eCupertino isuse i-akhawunti yonjiniyela ka-Epic, ngakho-ke akusenakwenzeka ukulanda umdlalo phakathi kwabo bonke abasebenzisi ababeyilandile ngaphambi kokuqedwa kwayo. Uma usayifakile, ungaqhubeka nokudlala ngesizini efanayo lapho umdlalo uhlale khona, owesibili esahlukweni 2.
Kusukela kwaqala izingxabano phakathi kwalezi zinkampani ezimbili, okuwukuphela kwento ethathe isinyathelo mayelana nalokhu kube yi-Apple. Isikhathi esingaphezu kwenyanga nje, onjiniyela ibhili engaphansi kwesigidi esisodwa dollars (isaphulelo kanye nekhomishini ka-Apple), babone amaphesenti i-Apple ehlala yehlisiwe yaba ngu-15%, ukunyakaza okuthinta u-98% wazo zonke izinhlelo zokusebenza nemidlalo etholakala ku-App Store.