Ngesonto eledlule i-Amazon yethule isizukulwane sesibili samadivayisi we-Amazon Echo, i- I-Amazon Echo Show, idivayisi ehlanganisa isikrini sokuthinta esingu-7 intshi Esikwazi ukwenza izingqungquthela zevidiyo kuphela, kepha futhi singabuka amavidiyo, izithombe, sesha i-inthanethi ... idivaysi ephethwe yi-Alexa futhi ezoba ngelinye ilunga lomndeni emakhaya amaningi aseMelika, lapho umfowabo engenaso isikrini esivele ikhona iminyaka emithathu. Amahemuhemu wakamuva asikisela ukuthi i-Apple ingaletha into yalolu hlobo ngesikhathi seWWDC 2017, eqala ngoJuni 5, kepha okwamanje, iGoogle ifuna ukufaka ingcindezi futhi ihlose ukwethula umsizi wayo weGoogle Umsizi kungxenyekazi yeselula yakwa-Apple.
Amahemuhemu wakamuva asikisela ukuthi iGoogle ingavula Umsizi weGoogle we-iOS kuleli sonto, lapho iCortana yeMicrosoft isivele ikhona isikhathi esingaphansi konyaka. Empeleni Umsizi weGoogle ukhuluma isiNgisi kuphela yize ngemuva kwesibuyekezo sokugcina sikwazi ukuqala izingxoxo kahle ngeSpanishi, kepha bekungeke kube nesizathu esanele sokuyinikeza ngaphandle kwendawo yaseMelika, njengoba kwenzeka ngeCortana namuhla.
I-Google ifuna ukukhuthaza ukusetshenziswa koMsizi weGoogle phakathi konjiniyela, okuthile okuyinkimbinkimbi uma kubhekwa ukuthi bazokhetha ukutshala izinsizakusebenza zabo nemizamo yabo ngeSiri kunokuba nomsizi wenkampani yangaphandle ongasoze waba inketho ezenzakalelayo ku-ecosystem ye-iOS. Vele, uSiri kusenokuningi okufanele akuthuthukise uma efuna ukuba ngenye indlela kubasizi bangempela abanjengoCortana, i-Alexa noma iGoogle Assistant ngaphezu kweBixby lapho ifunda izilimi eziningi ngaphandle kwaseKorea. Ezinsukwini ezimbalwa ezedlule sikwazisile ngokutholwa kwakamuva kwe-Apple, inkampani yezobunhloli yokufakelwa ekwazi ukuhlela idatha eningi ukuze ifinyeleleke ngemiyalo ebhaliwe noma ngomlomo, ubuchwepheshe obungavumela uSiri ukuthi eqe ukuthi entula nsuku zonke namuhla ukuthi ibe enye indlela ewusizo.