U-Apple ubone ibhizinisi le-Apple Watch lichuma futhi lingumthombo omkhulu wemali. Ukuvuselelwa kwesizukulwane sokuqala se-Apple Watch kuholele ekwethulweni kwamamodeli amathathu amasha: i-Series 1, Series 2 ne-Series Nike Edition. Lesi sakamuva sisinikeza ukudayela okukhethekile kanye nebhande eliye laba esinye sezizathu eziyinhloko zokuthengwa ngabasebenzisi abaningi. Selokhu yethulwe, abakwa-Apple nabakwaNike sebethule izinhlobo ezintsha, ezinye zazo ziphumelele kancane, kepha ubudlelwano buyaqhubeka ngokwethulwa kwamabhande amasha. Inkampani yaseMelika isanda kwethula uhla olusha lwemichilo olufana nezicathulo zomkhiqizo ofanayo wezemidlalo.
Leli qoqo elisha lakhiwe yimichilo emisha emine futhi ibizwa ngeNike Air VaporMax Flyknit "Day to Night". Leli qoqo libhekisele esikhathini sosuku lapho abasebenzisi begqoka izicathulo zabo ukuze bagijime, phakathi kokuntwela kokusa nokuhwalala nganoma yisiphi isikhathi. Umbala ngamunye uphefumulelwe umbala wesibhakabhaka usuku lonke futhi uzovumela abasebenzisi ukuthi benze ngezifiso izingubo zabo lapho bephuma begijima, ezinyaweni nasesihlakaleni. Lezi zintambo zizofika ngoJuni 1 ngomhlaka $ 49 ngesitolo esiku-inthanethi sakwaNike nezinsuku ezizayo izofika kwa-Apple Stores
Cishe selokhu kwethulwe i-Apple Watch, abafana baseCupertino benza igolide, hhayi nje ngokuthengisa amawashi (ngoba alikaze limemezele izibalo zokuthengisa) kepha lithengisa imichilo. Konke kwaqala ngemodeli kaHermès, idivaysi eyayiphuma ephaketheni labasebenzisi abaningi. Ngenhlanhla waphinde wacabanga futhi uqale ukwethula izintambo zazo zonke izinhlobo futhi cishe nganoma iyiphi intengo. Imichilo eshibhile enikezwa i-Apple njengamanje yilezi eziyinyiloni zama-euro angama-59, amanye amabhande engingabazayo ukuthi anezindleko zokukhiqiza ezidlula ama-euro angama-5.
