La umculo wokusakaza sekuba umphelelisi wansuku zonke empilweni yethu. Uma sibuza noma imuphi umsebenzisi ukuthi iyiphi insizakalo abayisebenzisayo, impendulo yabo kungenzeka ibe phakathi kwalezi zinketho: i-YouTube, Spotify noma i-Apple Music. Lezi zinsizakalo ezintathu balawula imakethe yomculo yokusakaza. Kodwa-ke, yize zonke izinsiza zikhula, ikakhulukazi i-Apple Music neSpotify, kusekhona umehluko omkhulu.
Imininingwane yakamuva enikezwe yiSpotify ibika ukuthi insiza ikwazile ukuqeda ikota ngayo Ababhalisile abakhokha abayizigidi ezingama-96, eduze kakhulu nesithiyo esiyizigidi eziyi-100. Khonamanjalo, imininingwane yakamuva ephathelene ne-Apple Music ikubeka kubabhalisi abayizigidi ezingama-60 kusukela ngoNovemba nyakenye. Kepha akuyona yonke imiphumela ye-Spotify mihle ...
Inani lababhalisile liyakhula kepha nokusetshenziswa kwamahhala kweSpotify
AbakwaSpotify bamemezele imininingwane esemthethweni yekota yokugcina yezimali. Kuzo sibona ukuthi bakwazi kanjani ukugcina ikota yonke Abasebenzisi abayizigidi ezingama-207. Ngaphezu kwalokho, inani lababhalisile (labo basebenzisi abanohlelo lokubhaliselwa kwePrimiyamu) litholakala ku- 96 izigidi zabasebenzisi. Le mininingwane, uma iqhathaniswa nedatha yango-2017, siyabona ukuthi kukhona ukwanda ngo-2018 kwe- a I-36%.
Imininingwane iyaqhubeka. Futhi azizinhle impela. Yize inani lababhalisile bePrimiyamu lenyukile, kanjalo ne- inani labasebenzisi abasebenzisa i-Spotify mahhala. Inombolo ethile yalaba basebenzisi inyuke ngo- 29% uma kuqhathaniswa nonyaka odlule, okusho ukuthi inani elikhulu labasebenzisi kuzo zombili izinsizakalo zamahhala nezikhokhelwayo. Le datha ayiyimbi ngoba labo basebenzisi abathola insiza ilusizo bangathenga insiza ye-Premium ezinyangeni ezizayo.
Kepha imali etholwe yiSpotify kule kota yokugcina abakuyo 94 million euro. Engqungqutheleni yabezindaba nasembhalweni ochazayo kule mininingwane, kwavezwa ukuthi le datha yatholakala ngenxa yokwehla kwentengo yamasheya. Ngaphandle kwalokhu, ngokusho kwabahlaziyi, iSpotify ibizokwenza imali engaphezu kwengxenye yesine yemali engenayo.
Ngakolunye uhlangothi, i-Spotify ibilokhu ithola iziqalo ezithile ezincane ezinikezelwe emhlabeni we-podcasting ezinyangeni ezedlule. Mhlawumbe ezinyangeni ezimbalwa ezizayo sizobona kuSpotify ipulatifomu enhle nokunye okuhle kumasevisi amahle we-podcast afana ne-iTunes Store uqobo noma i-iVox.
