Ngenkathi kubonakala sengathi ukufika kwe-Apple Music emakethe yomculo okusakazwayo kungaguqula imakethe futhi kuyibhekise phansi, iSpotify isanda kuveza imininingwane yonyaka ka-2015 ngezibalo ezihlaba umxhwele. Njengamanje inkampani inababhalisile abakhokha abayizigidi ezingama-28 futhi ihlela ukufinyelela kwizigidi ezingama-30 phakathi kukaMashi no-Ephreli kulo nyaka.
Izibalo zakamuva ezisemthethweni ezihlinzekwe yinkampani, ngoJuni odlule wonyaka, kubonise ukuthi inkampani yaseSweden iSpotify inababhalisile abakhokhelwayo abayizigidi ezingama-20 kanye nabasebenzisi abasebenzayo abayizigidi ezingama-75 (besebenzisa insiza yamahhala), ngakho ezinyangeni eziyisithupha nje kuphela, bathole abasebenzisi abayizigidi eziyi-6.
Laba basebenzisi abayisigidi esisha abayi-8 kuyimpumelelo emangalisayo ngokubheka lokho I-Spotify ikutholile cishe ngesikhathi esifanayo lapho i-Apple izuze khona izigidi eziyi-11 Ababhalisile, kepha abakwaCupertino baqala ngokusizakala ngokuba yingxenye ye-Apple ecosystem, iphuzu elengeziwe okufanele licatshangwe.
Iqembu laseSweden lifuna imali yokwenza imisebenzi emisha, engahle ihlangane nePandora, insizakalo ezinsukwini ezimbalwa ezedlule yamemezela imiphumela yayo yezezimali ngonyaka owedlule, enikela ngokulahleka kwezigidi ezingama-150 zamadola. Khumbula ukuthi njengamanje isitha sakho esikhulu yiPandora, hhayi i-Apple Music.
Uma i-Spotify njengamanje iyinkosi yokusakaza umculo, uma ekugcineni ithole uPandora, kungaba insiza yomculo yokusakaza okunzima kakhulu ukuyishaya ngokwenani labasebenzisi, lapho i-Apple Music izoba nzima ukufinyelela khona. Kunoma ikuphi, kungamahemuhemu alula, engicabanga ukuthi ngeke aphumelele.
Ezinyangeni ezedlule, uSpotify uzinikele ekungezeni izici ezintsha njengokuqukethwe kwevidiyo evela kubahlinzeki abahlukahlukene, insizakalo engingazange ngiyibone kahle ngoba ayihlobene nomculo kepha nezinsizakalo zezemidlalo, amahlaya, imininingwane jikelele.
