Enye yezinkinga abasebenzisi be-Twitter ngokuvamile ababhekana nazo, abangasindisi kahle amagama, umkhawulo wezinhlamvu eziyi-140. Ngokuhamba kwesikhathi uyajwayela, kepha kwesinye isikhathi kufanele uthumele ama-tweet angaphezu kwelilodwa ngayo yonke imininingwane ofuna ukuyiveza. Esikhathini esithile esidlule kwaba namahemuhemu ukuthi inethiwekhi ye-microblogging yayihlose ukukhulisa inani labalingiswa, kepha lolu lwazi lwenqatshwa yinkampani. Manje, yinkampani uqobo ishicilele i-athikili kubhulogi yayo ku- ithi isiqala ukuhlola umkhawulo wezinhlamvu phakathi kwabanye abasebenzisi, kufika ku-280.
Isinqumo sokwengeza lo mkhawulo asivelwanga ngokwandisa izinketho zabasebenzisi bale nkundla nakulabo abangakakwenzi lokho, isizathu esingaphezu kwesivumelekile. Ngokuya ngenkampani, kuya ngolimi esilusebenzisa ukushicilela, inani labalingiswa abasetshenzisiwe lihluka kakhulu, yize kokunye lingahle liphindwe kabili. Isibonelo, ezilimini ezifana nesiJapane, isiShayina noma isiKorea, imininingwane efanayo ingahanjiswa ngesigamu sezinhlamvu njengeSpanish, isiNgisi, isiPutukezi noma isiFulentshi, ukuze imininingwane ephindwe kabili ingashicilelwa ngomkhawulo wamanje we-140 abalingiswa.
Ngokwe-Twitter, inkampani ifuna abantu benze kanjalo ivezwa ngendlela elula ngeplatifomu yabo futhi sebeqale ukuhlola umkhawulo wezinhlamvu ezingama-280 walezo zilimi ezithintekayo isidingo sokucindezela okuthunyelwe, konke ngaphandle kweJapan, Chinese, neKorea. Okwamanje ukunwetshwa komkhawulo kuyatholakala eqenjini elincane labasebenzisi ukwenza isivivinyo sokubona imiphumela abayinikezayo nokufunda ukuthi kungenzeka yini ukuthi welule lo mkhawulo phakathi kwabo bonke abasebenzisi.
