Ezinyangeni ezimbalwa ezedlule i-Twitter yayisezindebeni zezinkampani eziningi zobuchwepheshe, izinkampani ezazikhombise intshisekelo yokuthola i-microbloggin social network, kodwa njengoba sonke sazi, ayikho neyodwa kulezi zinkampani eyayiqinisekisa ngokusemthethweni intshisekelo yabo. Inkinga enkulu abayibonile kwaba inani eliphakeme lama-troll azulazula ngokukhululeka ku-Twitter, amazinga angamukeleki kwababambiqhaza abaningi. Selokhu kwafika uJack Dorsey njenge-CEO yale nkampani cishe eminyakeni emibili eyedlule, uDorsey ugxile ekwethuleni izici ezintsha ukuzama ukukhawulela ukuba khona kwakhe kuTwitter, kepha kubukeka sengathi bezinganele.
I-Twitter isanda kumemezela ukuthi izofaka izinyathelo ezintathu ezintsha zokulwa nokuhlukunyezwa okutholwa abasebenzisi abaningi ngokususelwa ekucatshangweni okungaziwa ukuthi le nethiwekhi yezokuxhumana isinikeza kona. Yini enye bafuna ukwenza i-Twitter indawo ephephile kubo bonke labo basebenzisi abangakathathi isinqumo sokuvula i-akhawunti kunethiwekhi yokuxhumana nabantu ye-microbloggin. AbakwaTwitter bafuna ukuqeda ukuhlukumeza nokuhlukumeza okuhamba ngokukhululeka kwinethiwekhi yezinyoni. Okokuqala, bazokwethula uhlelo olusha oluzovimbela abasebenzisi abadala asebevele bexoshiwe endaweni yesikhulumi ukuthi bavule i-akhawunti entsha ukuze baqhubeke nokuyisebenzisa kabi.
Lapho sifuna okuqukethwe, imiphumela equkethe okuqukethwe okubucayi ngeke ikhonjiswe, ikakhulukazi kulawo ma-akhawunti esiwavimbile, siwathulisile abikwa njengokuhlukumeza, noma bengabuka okuqukethwe okuvinjiwe ngokwemigomo eshiwo ngenhla, uma bethanda. Ukuzama ukuthuthukisa okuqukethwe okukhonjiswe kwinethiwekhi yezokuxhumana, i-Twitter izofihla ama-tweets asezingeni eliphansi ahlukumezayo ngokumelene nabantu noma ukukhombisa amazinga okuhlukumeza, yize njengasesilinganisweni sokuqala, lolu hlobo lwama-tweets avinjiwe lungakhonjiswa nangokuthanda komsebenzisi.
