I-Twitter isengenye yalawo manethiwekhi omphakathi abasebenzisi abaningi abawathandayo kepha lokho kungaqhubeki ngokuya ngabasebenzisi abanabo futhi kusobala ukuthi lokhu kuthinta imali engenayo. Lokhu kungashintsha uma umdlalo we-Twitter TV uhamba kahle, ukusebenza okusha kwenethiwekhi yezenhlalo ukuze noma yimuphi umsebenzisi asakaze ividiyo ngaphandle komkhawulo wesikhathi. Ngakolunye uhlangothi, kufanele kuthiwe inethiwekhi yokuxhumana nabalingiswa abayi-140 isivele izame into efana naleyo ese-United States ngokusakazwa bukhoma kweNFL (National Football League) noma umcimbi we-Oscar ezikhathini zayo zangaphambili futhi yake yaqedwa, kodwa kulokhu bekungaba ukusakazwa bukhoma ngabasebenzisi bayo.
Futhi, ngokuyisisekelo, ngeke kube khona umkhawulo wesikhathi wokusakaza, ngakho-ke ingasakazwa amahora ngaphandle kwemingcele. Umqondisi wezezimali kuTwitter, u-Anthony Noto, uxwayise kwinhlolokhono ukuthi inhloso yakhe ukuguqula iTwitter ibe yindawo lapho noma ngubani esakaza khona bukhoma nokuthi abasebenzisi bayakwazi okwenzekayo ngaso sonke isikhathi, noma kuphi emhlabeni. Qaphela, uchaza nokuthi kwikota yokuqala yonyaka we-2017, iTwitter isingathe ngaphezu kwamahora we-800 wokusakaza.
Okwamanje, indlela okuhloswe ngayo ukwenza imali ngale nsizakalo ukubonga ukukhangisa okuqaliswa khona kanye ekuqaleni kwamavidiyo asakazwayo nasekupheleni kwawo, okwenza inethiwekhi yokuxhumana nabantu ihehe kakhulu ezinkampanini ezingakhombisa intshisekelo yokubeka izikhangiso zazo futhi zivumele i-Twitter ukuthi ithole imali eziyidingayo. Kunoma ikuphi kufanele silinde ukubona ukuthi le nsizakalo iyinto ethile ekhiqizayo noma cha yenkampani, okungeke kuthiwe ayizami.