I-Apple ibilokhu iba nomona kakhulu nge-App Store yayo. Iqiniso lokuthi lilawula lokho okunikezwa kulo, ukuthi lilawula lapho isitolo sitholakala khona, nokuthi ukuphela kwesitolo kumadivayisi we-iOS kubonakala njengokulawula okuningi kwabanye.
Ngakho, iNkantolo Ephakeme yase-United States ivumele icala elibhekene ne-Apple kanye ne-App Store yayo ngokuzimela, kuhlomula, phakathi kokunye, ekutholeni ama-30% wokuthengisa.
Leyo 30% i-Apple ethatha kumikhiqizo nezinsizakalo ezithengiswa ku-App Store (Khumbula ukuthi awutholi lutho oluvela kuzinhlelo zokusebenza zamahhala nokuthi kwezinye izimo, njengokubhaliselwe okungaphezu konyaka, leli phesenti lehlisiwe) kucabanga izindleko ezingeziwe konjiniyela lokho, ngokujwayelekile, kudluliselwa kumakhasimende okugcina.
Njengoba i-App Store iyisitolo kuphela sezinhlelo ze-iOS nokuthi i-Apple inikela ngemikhiqizo yayo kuyo (isikhalazo esikhulu selinye lamacala asetshenziswayo akwa-Apple, kulokhu kwenziwa yiSpotify eYurophu) ungayiqonda indlela yokuthi i-App Store ingumbuso wodwa. Yize i-Apple iphendule ngalo mlayezo olandelayo:
«Isinqumo sanamuhla sisho ukuthi abamangali bangaqhubeka necala labo enkantolo yesifunda.. Siyaqiniseka ukuthi sizonqoba lapho amaqiniso ethulwa nokuthi i-App Store ayiyona eyokulawula noma iyiphi i-metric.
Siyaziqhenya ngokudala ipulatifomu evikeleke kakhulu, ethembekile futhi evikelekile yamakhasimende, kanye nethuba elihle lebhizinisi labo bonke abathuthukisi emhlabeni jikelele. Onjiniyela basetha intengo abafuna ukuyikhokhisela uhlelo lwabo lokusebenza futhi i-Apple ayinanxaxheba kulokho.. Iningi lezinhlelo zokusebenza ku-App Store limahhala, futhi i-Apple ayitholi lutho kuzo. Okuwukuphela kwesimo lapho i-Apple yabelana ngemali engenayo uma unjiniyela enquma ukuthengisa izinsizakalo zedijithali nge-App Store.
Onjiniyela bangakhetha emapulatifomu amaningi ukunikela ngesoftware yabokusuka kwezinye izitolo zohlelo lokusebenza kuya kuma-smart TV nakuma-game consoles, futhi sisebenza kanzima nsuku zonke ukuqinisekisa ukuthi isitolo sethu sihamba phambili, siphephe futhi sinokuncintisana okukhulu emhlabeni. "