Inkampani yokusakaza umculo yaseSweden, iSpotify, imemezele imiphumela yezomnotho ngekota yesithathu ka-2019 futhi njengoba bekulindelekile, ibe mihle kakhulu, kusukela kudlule okulindelwe kokukhula okunethemba elikhulu kakhulu kokubili kubahlaziyi nasenkampanini uqobo, okuholele ekukhuleni okungu-16% emakethe yamasheya.
Kusukela ngoSepthemba 30, 2019, iSpotify ibinababhalisile abakhokhelayo abayizigidi eziyi-113, ukwanda kwe-31% uma kuqhathaniswa nekota edlule. Abasebenzisi bamahhala, labo abalalela ukukhangisa, nabo bakhuphuke ngama-29%, bafinyelela kwizigidi eziyi-137. I-India, i-South Asia neLatin America namazwe lapho inkampani ithole ukukhula okukhulu kakhulu.
Kusukela uSpotify aphumela obala, inkampani ikwazile ukukhulisa imali yayo njalo ngekota ukubeka izinombolo ezibomvu eceleni bese uqala ukwenza inzuzo. Ngokusho kwenkampani, ngekota yokugcina yezimali ka-2019, isingenise ama-euro ayizigidi eziyi-1.561 ngokubhaliselwe, ngenkathi ukukhangisa okwenziwe ngama-akhawunti wamahhala kufinyelela kuma-euro ayizigidi ezingama-170.
Esitatimendeni esithunyelwe kubaninimasheya lapho lazise khona ngamanani ahambelana nekota yokugcina, iSpotify iqinisekisa ukuthi ithole cishe ababhalisile abaphindwe kabili ngenyanga njengeSpotify:
Siyaqhubeka nokuzizwa sihle kakhulu ngesikhundla sethu sokuncintisana emakethe. Ngokuphathelene ne-Apple, idatha etholakala esidlangalaleni ikhombisa ukuthi sengeza cishe ababhalisile abaphindwe kabili kunabo ngenyanga. Ngokwengeziwe, sikholelwa ukuthi ukuzibophezela kwethu kwanyanga zonke kucishe kuphindwe kabili futhi izinga lokukhanselwa kwe-akhawunti yethu lihhafu.
Izibalo zakamuva ezisemthethweni ezivela ku-Apple Music zisikhombisa ukuthi isevisi yomculo yokusakaza ye I-Apple ibinababhalisile abayizigidi ezingama-60 ekupheleni kukaJuni. Kuwo wonke lo nyaka, i-Spotify igcine cishe inani eliphindwe kabili lababhalisile abakhokhelwayo ku-Apple Music, ukwanda okunzima kakhulu ukukugcina ngokuhamba kwesikhathi.
