UJonathan Ive, umklami odumile waseBrithani obesebenza e-Apple cishe iminyaka engamashumi amathathu umemezele ukuthi uyashiya kule femu, inkampani eyaklama isikhundla esiphezulu kuye nje imemezele ukuthi izoshiya inkampani iyoshayela yedwa, ihlanganise ithimba layo labadidiyeli. Le ndlela isibani sokugcina sokuba khona kukaSteve Jobos sifiphele, ngoba uJony Ive okungenani wayengomunye wabantu abathandayo, futhi ngokwengxenye kufanele asolwe ngempumelelo yakhe.
Kodwa-ke, cishe iminyaka engamashumi amathathu kuyacaca ukuthi nathi sinezinye izithunzi. Sivakashela wonke umsebenzi kaJony Ive e-Apple futhi sikubonisa impumelelo yakhe enkulu kanye nokwehluleka kwakhe okubuhlungu, ngoba u-Ive ubekwazi ukwenza okuhle kakhulu, nokubi kakhulu.
Ukufika kukaJony Ive kubuyela emuva nangaphambi kokuba uSteve Jobs abuyele enkampanini ngemuva kokutholwa kwe-NEXT. Noma kunjalo, Wonke umuntu uyazi ukuthi uSteve omdala omuhle wenza ukuzingelwa kwabathakathi, futhi wayefuna nje ukuzungeza ngokuhamba phambili, nokuthi singaqonda. Umuntu owayehlala ekujabulela ukwethenjwa kwakhe futhi owayethathwa njengesixhumanisi ekuqhubekeni okungenakunqandeka kwe-Apple eminyakeni yamuva kwakunguJony Ive. Phakathi kwezinye izinto, u-Ive ube yisikhubekiso esikhulu kumkhiqizo wokuqala omkhulu uSteve Jobs omenyezelwe ngokuqhuma kwe-Apple, iMac.
I-iMac eguquguqukayo, ukuqala kwenkathi entsha yokuklama
Kwakungunyaka we-1998, i-Apple yayisenkingeni enkulu ngoba imakethe yamakhompyutha yomuntu siqu yayihlambalaza futhi ikakhulukazi leyo yenkampani yeCupertino ngenxa yezici zayo ezinomkhawulo nentengo yayo ephezulu. USteve Jobs wayazi ukuthi badinga okungaphezu kwekhompyutha nje kuphela, babedinga okuthile abantu ababefuna ukuba nakho ekhaya labo okungaphezu kokusebenza, wayedinga izembozo zomagazini, futhi waphathisa uJony Ive lo msebenzi onzima.
Ngibe nombono wokwenza umkhiqizo we-AiO (Konke ku-One), ikhompyutha yomuntu siqu ekodwa enokuxhuma ukufana futhi kungekho lutho lokufihla, iyiphi indlela engcono yokwenza ngaphandle kokudlulela? Amakhompyutha kuze kube yimanje abe nama-engeli abukhali, imibala eyisisekelo efana nomhlophe noma omnyama futhi abebucayi ngokweqile, lokhu kuphele nge-iMac, ikhompyutha eyenza abakhiqizi baqale ukukhathazeka ngokwakhiwa kwama-PC abo. Le miklamo egobile, epulasitiki neyesigamu eguquguqukayo ingahlala kusuka ku-1998 kuya ku-2001, isishiyela imikhiqizo emimbi impela efana ne-iBook, ilaptop ebibukeka ngathi ithoyizi, noma i-iPower, ikhompyutha yedeskithophu esuse ubucayi banoma iliphi ihhovisi ngesifo sohlangothi. Kodwa-ke, siphinde sabona ubuciko obusha obufana nePower Mac 4G Cube, ikhompyutha yedeskithophu emise okwedube enomklamo ototoswayo obonakala nanamuhla ubukeka njenge-avant-garde. Izinto zaqala ukushintsha ngokufika kwe-iPod ngo-2001, insimbi iqala ukuthatha indawo ephakathi nendawo futhi amajika awakhuphuki kakhulu.
I-Power Mac G5 nokuqala kwe- "Aluminimalism"
IPowerbook G4 bekuyilaptop eyenziwe nge-aluminium kanye ne-titanium evalelisa kuplastiki, ibihambisana nama-engeli amaningi aqondile kepha egobile emakhoneni (i-Steve Jobs mania eyayizonda ama-engeli angama-90º) futhi yamaka ngaphambili nangemva kwesikhathi wedizayini yezinga lobuchwepheshe. Isibonelo esicacile kwakuyi-iMac G5, umbhoshongo wensimbi ngokuphelele oshiye ngemuva ukuthintwa kobuntwana futhi wazuza ubuncane, ukuzola nokuba nolaka ezinyathelweni zawo ezilungile. Kuze kube manje inkathi yepulasitiki e-Apple, empeleni, abasebenzisi be-Apple bajwayele insimbi nengilazi, kangangokuba abaningi badelela imikhiqizo eyenziwe ngepulasitiki, uma kunesizathu esinamandla esiyisekelayo.
Kusukela lapho, imikhiqizo yensimbi isibe uphawu lwenkampani yeCupertino, Kusukela ngo-2003 siyibonile imikhiqizo efana ne-iPod Nano, i-iPod Shuffle, uhla olusha lwama-iMacs olwalufana ngokufana nalokho eliyikho namuhla ngisho ne-Apple TV yokuqala emuva ngo-2007 ebibukeka kakhulu njenge-Mac Mini. Obekuhlala njalo imininingwane ye-apula elilonyiwe. Ngalesi sikhathi, imikhiqizo yesoftware ka-Apple ibigxile ku-skeumorphism- Indlela yokuklama lapho into ethize igcina khona imihlobiso noma izakhiwo ebezidingeka ezintweni zoqobo. Ngamafuphi, izithonjana ezizama ukudala iqiniso lalokho ezikumele ngokunembile ngangokunokwenzeka. Ngalesi sikhathi yimikhiqizo embalwa yakwa-Apple ethole izikhalazo ezingeni lokuklama, i-iPhone yokuqala ibinikezwe inhlanganisela ye-aluminium kanye nepulasitiki kanti i-Apple ibisuka ngamandla iya emandleni.
Impumelelo yeMacBook Air, ukuvalelisa ku-skeumorphism nokwehluleka okubonakalayo
Isikhathi samanje sesifikile Ngo-2008 i-Apple yethule iMacBook Air, ilaptop engu-13-intshi ebibukeka njengephupho, wawuzacile futhi ulula kangangokuba ngisho neminyaka emihlanu kamuva wawusengumholi ongenakuhlulwa emkhakheni wawo, owenziwe ngokuphelele nge-aluminium nolayini abawenza waba muhle ngokoqobo. Ngo-2010 izinto zaqhubeka ngokufika kwe-iPad, eyayifana ne-iPhone enkulu, nenye yamagugu omqhele kaJony Ive, i-iPhone 4. Lo mkhiqizo uhlanganise insimbi ebhulashiwe nengilazi, ngokungangabazeki ukuthi enye yezingcingo ezinhle kunazo zonke ezake, yaphinda futhi futhi ngendlela emangalisayo ngaphambi kwesikhathi sayo ngokwakhiwa.
Kodwa-ke, ngalesi sikhathi sibe nesikhathi sokwethuka, I-Apple inqume ukwethula i-iPhone 5C, ukwehluleka ngokuphelele ekuthengiseni ikakhulu ngenxa yemibala yayo egqamile nokuthi kungani ungayisho, yayenziwe ngepulasitiki. Imiklamo igcinwe phakathi kwe-iPhone 6 ebuyele ku-aluminium ngokuphelele futhi yaqhubeka nokwenza inkinobho yasekhaya ibe uphawu lwayo ngisho ne-iPhone 8, okuthe yize inengilazi ngemuva yayisagxiliwe ngesikhathi. Konke kwahamba “ngokuqhekeka” ngokufika kwe-iPhone X, ifoni eyabuyela ezingeni eliphezulu le-Apple, kodwa futhi yayigxekwa kakhulu ngenxa yale "notch" ephezulu Kodwa-ke, ibuye yabeka umkhuba futhi iyaqhubeka nokwenza kanjalo kuze kube manje. Eminye imikhiqizo ayikaze ibe nezinguquko ezinqala, futhi ne-Apple Watch yilokho ongakulindela kumkhiqizo ovela enkampanini yaseCupertino, isikhathi ngasinye lapho besishiya nemilomo yethu ivulekile. Noma kunjalo, sithola enkulu ama-design hits nobuchwepheshe obuncane, njenge-AirPods. Lawa ma-headphone e-Apple nawo enze umkhuba, anethezekile kakhulu, ajabulisa iso futhi awusizo. Kepha kukhona okubuye kwafa ngalesi sikhathi futhi bekungeyona nje ipulasitiki, u-Apple wayevalelisa ku-skeumorphism futhi ubuncane babuthatha isinyathelo nge-iOS 7.
Futhi kuze kube manje, lapho uJony Ive esenqume ukushiya inkampani yeCupertino ukubhekabheka wedwa, yize ezoqhubeka no-Apple ebudlelwaneni bendabuko bebhizinisi, ingabe ukuhamba kwakhe kuzothinta imiklamo ye-Apple? Kusazobonakala.