Ezinyangeni ezimbalwa ezedlule, i-Disney enkulu yathi inezinhlelo zokwenza eyayo insiza yokusakaza ividiyo, insizakalo ezohlanganiswa nayo yonke imvelo ye-Marvel, ngaphandle kochungechunge olwenzile kuze kube manje ngokubambisana neNetflix. kanye nawo wonke amaStars Wars namafilimu kaPixar neDisney.
Ngale ndlela, yonke ikhathalogu yeDisney etholakala manje kuNetflix izonyamalala ngo-2019, usuku lapho inkampani ihlela ukwethula khona insizakalo yayo ye-VOD. Ukunyamalala kwekhathalogi kuzokwenziwa ngokuqhubekayo njengoba iDisney inweba inani lamazwe lapho ihlinzeka khona insizakalo yayo ye-VOD.
Kepha ngemuva kwesimemezelo kuphakama umbuzo obalulekile, ngoba asazi ukuthi abasebenzisi bangaba nentshisekelo engakanani ekukhokheleni enye isevisi yokusakaza ividiyo ukujabulela okuqukethwe kwakho kuphela. Inhloko yeDisney, uBob Iger, akazange amemezele ngaleso sikhathi ukuthi intengo yensizakalo yakhe yokusakaza ividiyo ingaba yini, ngoba kuya ngentengo etholakala ngayo, uzoba nempumelelo emakethe.
Njengamanje iNetflix isinikeza okubhaliselwe okungabizi kakhulu ngama-euro ayi-7,99 / amadola, okusivumela ukuthi sijabulele okuqukethwe ngekhwalithi ejwayelekile nakwidivayisi eyodwa ngasikhathi sinye. Uma sifuna abasebenzisi abaningi bekhwalithi ephezulu, kufanele sikhokhe ama-euro / amadola ayi-10,99, ngaleyo ndlela sandise inani lamadivayisi nekhwalithi yokuqukethwe. Ukubheka lezi zintengo, IDisney inecebo elihleliwe. Ngokusho kukaBob Iger:
Ngingasho ukuthi uhlelo lwethu lwamanani entengo luzobe luphansi kakhulu kuneNetflix, njengoba ikhathalogi yethu iphansi kakhulu. Vele kuzoba nokuqukethwe kwekhwalithi okuningi ngenxa yama-franchise azotholakala futhi konke okuyingxenye yenkampani. Ngokuba nevolumu encane yokuqukethwe, intengo nayo izothinteka.
Kunesisekelo samakhasimende weDisney esizozama ukusiheha ngamanani ahambisanayo futhi alinganise ikhwalithi yemikhiqizo nama-franchise azotholakala, lokhu kuzosinika ithuba lokukhula ngevolumu futhi senze amanani abonise ivolumu ingezwe njengoba le nsizakalo ikhula.
Kungekudala ngemuva kokumenyezelwa kokwethulwa kwale nsizakalo ye-VOD ezinikele, ngo-Agasti odlule, U-Iger uqinisekise ukuthi izivumelwano ezisayinwe ngaphambilini ne-Netflix ukwenziwa kochungechunge kuzoqhubeka nokugcwaliseka njengakuqala futhi okuqukethwe okwenziwe kuze kube manje kuzotholakala kuzingxenyekazi zombili.
Ngaphandle kokuphumelela kochungechunge lweMarvel kuNetflix ekuqaleni, inkampani kancane kancane ukwazile ukwehlukanisa uhlobo lokuqukethwe olunikeza amakhasimende aloNgakho-ke lapho kufika isikhathi lapho ungeke uqhubeke nokwakha okuqukethwe okunamalayisense akwaDisney, iNetflix izoba ne-repertoire yokusindisa ukuqhubeka nokuba yinkosi yokusakaza ividiyo emhlabeni jikelele.
