Ukuthi I-Apple Watch kube yi-smartwatch esithengiswa kakhulu emakethe kusamangaza. Kuyamangaza ngoba lapho ifika kwakusenenqwaba kumaka, ngenxa yentengo yayo futhi ngoba kunezinketho ezintathu kuphela ezitholakalayo, zontathu zinomklamo ofanayo. Eqinisweni, iwashi le-apula line-52.4% yesabelo semakethe samawashi ahlakaniphile, kepha leli phesenti lehle lisuka kuma-63% ebelinawo kwikota yokugcina yonyaka ka-2015 futhi kulapho-ke (kulindeleke) Izindaba.
I-Los idatha yakamuva eshicilelwe Nge-Strategy Analytics bakhombisa kuphela amagama wemikhiqizo emibili: i-Apple ne-Samsung. Elinye ikhekhe lifakiwe esigabeni esithi "abanye". Esigabeni sokugcina sika-2015, lapho kufanele ucabangele ukuthi amaholidi kaKhisimusi awela, i-Apple ithengisile Izigidi ezingu-5.1 yama-Apple Watches, abakwaSamsung bathengise amayunithi ayisigidi esingu-1.3 kanti eminye imikhiqizo yabelana ngezigidi eziyi-1.7. Ukuthengisa kwehlele bonke ekoteni yokuqala yonyaka ka-2016, lapho i-Apple ithengise ngaphansi kwengxenye yamayunithi yaya ezigidini ezingama-2.2, iSamsung, nayo ebithengise ngaphansi kwengxenye, ithengise cishe ama-600.000 kanti ukwehla okuncane kunakho konke kusengxenyeni yabanye, ukuthi ithengise izigidi eziyi-1.4 ama-smartwatches.
I-Apple Watch iseyinkosi engenakuphikiswa
Iphutha lokuthi i-Apple ithengisa kakhulu amanga amancane ngemikhiqizo efana ne-LG noma i-Motorola, izinkampani ezimbili ezethule amadivayisi Android Wear ikhwalithi ngentengo yokuncintisana, nayo yonke leyo mikhiqizo emincane nayo enokuthile engakusho. Yize inyunyana yayo yonke imikhiqizo engeyona i-Apple ne-Samsung nayo ithengise kancane kwikota edlule, ukwehla kwayo okuncane kubenze basuka ku-21% kwikota yokugcina ka-2015 baya ku-33.3% kwikota yokuqala ka-2016, okuyi I-smartwatch e-1 kokuthathu okuthengiswe phakathi kukaJanuwari 1 noMashi 31.
Ukuthengiswa okuphelele kwe-smartwatch kukhuphuke ngo- 223% uma kuqhathaniswa nonyaka odlule futhi aqhubeke athengiswa kusuka ku-1.3 million kwikota yokuqala ka-2015 kuya ku-4.2 million esikhathini esifanayo sika-2016. Okusolwa kakhulu kulokhu kukhula yi-Apple, ngoba ngaphambi kokuthi uTim Cook ethule i-Apple Watch, cishe awekho ama-smartwatches. Ngaphezu kwalokho, njengoba kwenzeka ngeSpotify, ngenkathi i-Apple ingena kule makethe, abasebenzisi baqala ukubukeka kahle kumadivayisi agqokekayo futhi ukuthengisa kwanda, yize sikhuluma ngemakethe engakakhuli kahle.
Uma nje i-Apple ingasinikeli ngemininingwane esemthethweni, kufanele sethembe ukuhlaziywa okwenziwe yizinkampani ezinjenge-Strategy Analytics, kepha okubonakala kucace ukuthi i-Apple Watch iyimbangi yokushaya isikhathi eside.
