Ngo-Ephreli 22, kugujwa uSuku Lomhlaba futhi njengobufakazi bokuzibophezela kwe-Apple emvelweni, inkampani eseCupertino isishintshe umbala we-logo waba luhlaza, isenzo sika-Apple esebe yinto ejwayelekile. Isikhathi esithile manje, i-Apple ikhombisa ukuzibophezela kwayo emicimbini eyahlukahlukene noma emikhosini noma lapho kugujwa khona iWorld AIDS Day, lapho shintsha umbala welogo lenkampani ube bomvu. Kepha kulokhu, i-Apple ayikhawulelanga ekushintsheni umbala wombala kuphela, kepha iphinde yahlinzeka ngezikibha eziluhlaza kubasebenzi, izikibha abazozigqoka kuze kube ngumhlaka 22.
Njengobufakazi bokuzibophezela kwe-Apple emvelweni, enkulumweni yokugcina u-Apple usibonise ngamavidiyo amaningana, inqubo elandelwayo inkampani zama ukwenza kabusha inani elikhulu lezinto zamadivayisi owakhumbulayo ukuzama ukungcolisa imvelo okuncane ngangokunokwenzeka. ILiam, ingelinye lamarobhothi athuthukisiwe ukwenza lo msebenzi, futhi ebesivele sikhulume ngawo ngaleso sikhathi, uphethe ukuqaqa zonke izingxenye zamadivayisi, ehlukanisa izinto ezikhishiwe zokuphinda zisetshenziswe kabusha kamuva.
Njengamanje ezinye ze-Apple Store yokugcina evulwe yinkampani ezinyangeni ezedlule bathola wonke ugesi odingekayo ukuze basebenze kumandla avuselelekayo, njengoba kunjalo ngeSitolo Sakwa-Apple sokugcina esivulwe eBrussels noma kwezinye zezitolo zokugcina zakwa-Apple inkampani esivule eChina. Izinhlelo ze-Apple zesikhathi esizayo zidala ukudala izinkambu ezinkulu zamapaneli elanga ukuze zikwazi ukuhlinzeka amafemu ahlanganisa amadivayisi awo ngogesi odingekayo ukwenza yonke inqubo, futhi ngaleyo ndlela akwazi ukubeka eceleni imithombo yamandla angcolisayo njengamalahle, asetshenziswa kakhulu njenge umthombo wamandla eChina.