Izolo u-Apple umphakathi un Incwadi enesihloko esithi "Idizayinelwe i-Apple eCalifornia" eqoqa ukwakheka kweminyaka engu-20 yemikhiqizo yenkampani leyo osukwini lwayo eyayiqondiswa nguSteve Jobs nokuthi namuhla ingaphansi kwenduku kaTim Cook. Jony Ive, owathi ngonyaka owedlule waba yi-CDO yokuqala emlandweni we-apula, wakhuluma ngale ncwadi engxoxweni naye Indlu yaseBrutus, ifemu yokwakha yaseJapan.
Okuxaka kakhulu ngenhlolokhono ukuthi iphelezelwa ngu ividiyo esingabona kuyo isitudiyo sokwakhiwa kwezimboni zakwa-Apple. Kuyaxaka ngoba kubukeka sengathi iyividiyo esesitayeleni se-Apple esimsulwa kunaleso abasisebenzisela ukuthuthukisa inkampani emhlabeni wonke, hhayi izwe elilodwa kuphela. Vele, ungalindeli ukubona noma iyiphi imfihlo ivezwe kuvidiyo elandelayo.
Ividiyo yabakhiqizi be-Apple benza ama-prototypes
Njengawo wonke amavidiyo enkampani, ividiyo engenhla ilandiswe nguJony Ive:
Enye yezinto esizifundile ukubaluleka kokulalela. Ngoba ngokwalokho esikwaziyo, imibono emihle kakhulu ingaqhamuka ezwini elithule kakhulu. Imibono intekenteke ngokwedlulele. Imibono ayibikezeli maqondana nokuthi uzoba nayo nini noma uzoba mangaki.
Futhi-ke eminyakeni edlule, empeleni sakha iqembu nemvelo engicabanga ukuthi yandisa amathuba okuba nemibono emihle nokuthi lapho befika ngicabanga ukuthi izobondla.
Ngokwami ngiyawaqonda amazwi e-Apple CDO. U-Ive waqala ukubaluleka enkampanini ese-block ezakhela yena futhi kwakunguMisebenzi owayefuna ukuzwa izwi elithule okukhulunywa ngalo ngumklami omkhulu wamanje we-Apple. Engifuna ukukusho ukuthi ngithemba ukuthi imibono emihle izovela kuleso situdiyo sokuklama kunokwakha ikesi le-hump / isigubhu.