Njengenjwayelo, abafana baseCupertino bamemezele, kusasele inyanga, usuku abazobika ngalo ngemiphumela yenkampani yezimali kwikota edlule. Leli kota, elokugcina lonyaka enkampanini, lizosivumela ukuthi sazi ukuthi inkampani yenze kanjani unyaka wonke ngokujwayelekile, hhayi maqondana nokuthengiswa kwe-iPhone kuphela, kepha nezinsizakalo, izinsizakalo kancane kancane ziba yingxenye ebalulekile yemali engenayo yenkampani uma sibheka izindawo zokugcina ezimbalwa, into enhle enkampanini ukunciphisa ukuncika kwe-iPhone onakho .
I-Apple isanda kumemezela ngekhasi layo labatshalizimali ukuthi izobamba ingqungquthela ejwayelekile ehambelanayo ngoNovemba 2 imemezela imininingwane yekota yokugcina yenkampani futhi mhlawumbe lezo ezihambelana nonyaka wezimali wezi-2017, ophele ngoSepthemba 30, njengazo zonke izinkampani zobuchwepheshe.
Ngesikhathi sekota yokugcina, inkampani imemezele inzuzo yama- $ 45,5 billion, ngokuthengiswa kwama-iPhones ayizigidi ezingama-41, ama-iPads ayizigidi eziyi-11,4 kanye nama-Macs ayizigidi ezingama-4,29. Izibalo inkampani esizosinikeza zona zizosikhombisa okuvelayo emakethe ye-iPhone 8 ne-8 Plus, amanye amamodeli angazange adonse ngokufana neminye iminyaka, ngoba abantu balinde i-iPhone X.
Kule Q4, yimithambo ye-iPhone 8 ne-iPhone 8 Plus kuphela ezobonakala, kusukela kuze kube nguNovemba 2 olandelayo, inkampani ngeke iqale ukuthumela amayunithi wokuqala we-iPhone X, Amanye amayunithi ngokusho komhlaziyi uMing-Chi Kuo azokhawulelwa kwizigidi ezingama-30 esikhathini esisele sonyaka, ngenxa yezinkinga zokukhiqiza i-Apple enazo, ezizothinta kabi izibalo zenkampani ngekota yokuqala yezimali ka-2018.