Isitolo sohlelo lokusebenza se-iOS sibonakala sihlala siyimakethe yezicelo enenzuzo enkulu konjiniyela, ngaphandle kokungabaza, futhi iqiniso ukuthi umsebenzisi we-iOS "usetshenziswa kakhulu" ukukhokhela izinhlelo zokusebenza kunalokho umsebenzisi we-Android angenakubuzwa ngakho. NeWindows Mobile. Kodwa-ke, ukuthengwa kwangaphakathi nohlelo kuyanda kanye namamodeli we-freemium. Okwamanje, i-App App ye-iOS iyaqhubeka nokuphumelela uma kukhulunywa ngomholo, futhi kufanele sikhumbule ukuthi hhayi kuphela onjiniyela abenza imali ngayo, kodwa futhi nenkampani yaseCupertino.
Njengoba i-Apple nayo yenza imali ku-iOS App Store, sisho ukuthi njengoba wazi kahle, i-Apple ithatha ngokuzenzekelayo phakathi kuka-15% no-30% walokho abathuthukisi abakutholayo ngokuthengisa kwezicelo zabo. Ngakho-ke, sabhala leyo ndatshana eyimpikiswano lapho sichaze khona ukuthi i-Apple yayenza imali eningi ngePokémon Go kuneNintendo uqobo.
Sekukonke, phakathi no-2016, abathuthukisi bathole imali engaphansi kwezigidi ezingama- $ 20.000.000.000, akukho okunye futhi akukho okungaphansi. Unyaka uqala ngerekhodi, futhi kulokho okushicilelwa ngabezindaba, Abakwa-Apple babika ukuthi izinzuzo ku-App Store ngosuku lokuqala luka-2017 zazingamadola ayizigidi ezingama-240. Ngokuvamile, ngo-2016 bakhule ngo-40% uma kuqhathaniswa nonyaka odlule ezimakethe ezifana ne-United Kingdom, China noma Japan.
Njengamanje i-iOS App Store inikela ngenani lezicelo ezingama-2,2 million, okungama-20% ngaphezu konyaka odlule, into okungangabazeki ukuthi iyamjabulisa uPhil Schiller, umphathi we-Apple ophethe ukunakekela i-iOS App Store. Futhi le yindlela abaqhubeka ngayo nokwenza imali ezinsizakalweni, ukubheja ku-bubble apps software.