Kusukela u-Angel Ahrendts ajoyine abasebenzi bakwa-Apple njengenhloko yesigaba se-Apple Stores, ukubeka eceleni isikhundla sakhe eBurberry njenge-CEO, kudingeke ukuthi aye emazweni angaphezu kwama-40 ahlukene ezinyangeni eziyisithupha nje kuphela ukuze akwazi ukuhlola ukusebenza kwezitolo ezweni ngalinye.
Okungenani yilokho akuqinisekisile engxoxweni ayinikeze incwadi ye-Fast Company mayelana nayo iminyaka emibili esebenza kule nkampani. U-Angela uthi ubephatha bonke abasebenzi ngokungathi bayisikhulu.
U-Angela kusukela ekuqaleni izamile ukudala uhlobo lomndeni kuzo zonke izitolo ze-Apple, ukuze bonke abasebenzi kungakhathalekile isikhundla sabo bazizwe bethandwa ngokulinganayo, yingakho izuze izinga lokucindezeleka eliphakeme ngokwezisebenzi, elifinyelela kuma-81%. Umsebenzi ngamunye ungumuntu ongeyona into. Kumele siphathe abasebenzi esinabo abasebenza njenganoma yimuphi omunye umuntu, ngenhlonipho nangokuthula, sihlale sazi ukulalela.80
Kufanele ugcine engqondweni ukuthi Abasebenzi basesitolo bangumbono wokuqala amakhasimende awutholayo abazothenga amadivayisi abo. Amakhasimende alindele, njenganoma yikuphi ukusungulwa, ukwelashwa okumnandi okuwavumela ukuthi anelise konke ukungabaza okungenzeka abe nakho futhi athole nosizo oludingekayo ezinkingeni abangaba nazo ngemikhiqizo yabo.
U-Angela, iyiqiniso kakhulu kwifilosofi ye-Apple iqinisekisa ukuthi abantu abase-Apple Stores bakhona ukushintsha izimpilo zabantu, beqinisekisa ukuthi abagcini ngokuthengisa imikhiqizo kodwa futhi bazama ukuzibandakanya ezinkingeni zenhlalo yomphakathi ezibazungezile.
Kusasele inyanga ngaphambi kokuba ngiqale ukusebenza, ngatshela umyeni wami okuthile engingazange ngikubone ngaphambili: “Manje sengiyazi ukuthi kungani le ngenye yezinkampani eziphumelela kakhulu emhlabeni: Kungenxa yokuthi isiko nezimiso eziqinile njengokuziqhenya, ukuvikela kanye namagugu ”. Le nkampani yakhelwe phezu kwesisekelo sokushintsha izimpilo zabantu. Leyo mindset yensizakalo, eshayela ukushintsha izinto, yinani eliyinhloko kule nkampani. UTim Cook usitshela ukuthi futhi kungumsebenzi wethu ukuyishiya kangcono kunalokho esikutholile. Ngakho-ke lapha unezinsika ezimbili ezimangalisayo nesiko elakhelwe lokho. Kuyafana nasezigabeni zokuthengisa nasemahhovisi aseCupertino.