Ngokwe-website yezindaba namuhla I-CNET, Nike ilahla ukwenziwa kwesongo seFuelBand smart nabangase balandele. Empeleni inkampani isebenze ngempumelelo ukuxoshwa kweningi leqembu umklami wesongo, ngaphezu kwehadiwe kanye nethimba lokuthuthukisa isoftware elifanayo. Sekukonke, ukwehliswa kwabasebenzi kulinganiselwa kubantu abangama-55 kwabangu-70 sebebonke abakha iphrojekthi yeFuelBand.
INike ibingenye ye izinkampani zokuqala ukwethula isongo lokulinganisa yomsebenzi wansuku zonke, ngeFuelBand yokuqala yashintsha imakethe yalolu hlobo lwedivayisi futhi ngemva kwalokho izinkampani eziningi zangena ekuthuthukiseni nasekukhangiseni amasongo azo. Kuningi osekushiwo mayelana nokufakwa konjiniyela bentuthuko kanye nokuklama kwalesi songo se-Nike e-Apple, mhlawumbe ukuthuthukiswa kwe-iWatch elandelayo evela enkampanini, okucatshangwa ukuthi ifaka izici zeFuelBand yenkampani yezemidlalo.
Isongo esithandwayo seFuelBand yangena emakethe ngo-2012, ezinyangeni ezimbalwa ezedlule isizukulwane sesibili salokhu sathengiswa, okuthiwa yiFuelBand SE, ngokuthuthuka okuthile nemibala ehlukahlukene. Lesi songo sinesibopho sokulinganisa umsebenzi wethu wezemidlalo wansuku zonke ngenhloso esizibekele yona, silinganisa amakhalori ethu asetshenzisiwe, izinyathelo nokuthi yini inkampani yaseNyakatho Melika eyabhapathiza njenge Fuel. Kuyindlela yomhlaba wonke yazo zonke izinhlobo zabantu ngokuya ngokuhamba abakwenzayo ngosuku, okuqedwe ngochungechunge lwamachashazi anemibala kusongo. Nge-iPhone 5S ne-processor yayo ye-M7 akusadingeki ukuthi ube nesongo, ngoba ngenxa yohlelo lokusebenza I-Nike + Move singalinganisa lo msebenzi efonini yethu.
Mhlawumbe lesi sinqumo silele eqinisweni lokuthi izinkampani eziningi ziyaqala ukwethula amasongo wokulinganisa ngezici ezingcono kuneFuelBand kanye nefayela le- intengo eheha kakhulu. Esinye isizathu sokucabanga ngalesi sinqumo kungaba ukuthi i-Apple izokwethula i-iWatch maduzane sebenzisa ubuchwepheshe beNike obakhelwe ngaphakathi futhi akunangqondo ukunikeza umkhiqizo oyeka ukudonsela ukunaka kubasebenzisi.
Ingasaphathwa eyokuthi 'i-moov' isivele ikhahlele BONKE amasongo ezemidlalo akhona esilevini futhi lapho ama-moovs efinyelela kubemukeli bawo ngoJulayi wonke azophelelwa isikhathi.