U-Anil Sethi, wayeyinhloko yesigaba se-Apple esibhekene nokwenza ngcono isicelo sezeMpilo senkampani yaseCupertino, kepha ngemuva kokuthi udadewabo etholwe enomdlavuza, wamthembisa ngaphambi kokushona kwakhe ukuthi uzosebenzisa lonke ulwazi lwakhe ukusiza iziguli lesi sifo esibulalayo futhi ngakho-ke isinqumo sakhe sokushiya i-Apple ukuze athole i-Ciitizen siqinisekisiwe.
Qaphela ukuthi uSethi, wayecele i-Apple ikhefu emsebenzini ukuze ahlinzeke udadewabo, UTania Sethi, obephethwe yilesi sifo futhi ekugcineni wadlula ngoSepthemba odlule. Manje uSethi, ugcina lokho akuthembisile futhi ushiya i-Apple ukuthi igxile ngokuphelele enkampanini yakhe futhi asize bonke abantu abahlushwa yilesi sifo ngangokunokwenzeka.
Inhloso enkulu kaSethi neCiitizen, ilula futhi ayenzi ngocwaningo oluqondile lokulwa nomdlavuza yize inobudlelwano obuqondile, imayelana sebenzisa futhi unikeze yonke imininingwane yezokwelapha, kufaka phakathi leyo yamalabhorethri ahlukene, izibhedlela neminye imininingwane enabo bonke odokotela ngendlela elula ukuze ongoti abahamba phambili bakwazi ukusiza iziguli.
Le nkampani ibisivele izosebenza futhi yize kuyiqiniso ukuthi uSethi ngokwakhe uchazele abezindaba ukuzibophezela kwakhe ku-Apple ngendaba yezempilo yabantu, ukholelwa ukuthi yena nenkampani yakhe banganikela ngemininingwane ethe xaxa futhi engcono kulezi zihloko ezithile neziguli yazo zonke izinhlobo. Inkampani entsha kaSethi ifuna zonke izinhlobo zezimali ukuze iqhubekele phambili futhi ngenkathi lokhu kwenzeka igxile ekutholeni iqembu lonjiniyela. Sethemba ukuthi le nkampani eyayisebenza ngabakwa-Apple izokwenza kahle futhi isize abantu abaningi ngangokunokwenzeka.