Ngezikhathi ezithile, ikakhulukazi ngezikhathi ezithile, singabona izikhangiso ezinganikezelwanga kuphela ukuzama ukusenza sithenge okuthile. Isimemezelo sakamuva esikhishwe nguShazam e-UK singesinye sazo, umkhankaso wokukhangisa ohlakaniphile owenziwe ngokubambisana ne-Alzheimer's Research UK, inhlangano esebenza ukuvimbela, ukwelapha nokucwaninga ekwelashweni kwalesi sifo. Lo mkhankaso awukhombisi imiphumela ejwayelekile yeziguli ze-Alzheimer's, iziguli ezinenkinga uma kukhulunywa ngokukhumbula abantu, kepha zifakwe ku-Shazan, nalapho isicelo singakwazi ukukhumbula igama lezingoma.
I-AdWeek, okuyinkampani edale lesi sikhangiso, ithi inhloso eyinhloko yalesi sikhangiso ukuthi ukuqwashisa ukuthi imiphumela ye-Alzheimer's ayithinti nje kuphela abantu asebekhulile, kepha ingathinta nabantu abangaphansi kweminyaka engama-40 ubudala. Isimemezelo esihloko sithi "The Day Shazam Forgot" senziwe ngokubambisana noShazam futhi sisikhombisa ukuthi uhlelo / isevisi inenkinga kanjani yokukhumbula igama lezingoma ezililalelayo. Lo mkhankaso, okhona njengamanje e-United Kingdom, usikhombisa, kanye nemiphumela yezingoma ezikhonjiwe, isibhengezo sokukhangisa esimema abasebenzisi ukuthi bachofoze ukuthola iwebhusayithi yeminikelo yale nhlangano.
Ngosuku lokuqala lokusebenza, le nhlangano ithole abantu abangaphezulu kuka-5.000 XNUMX ukuthi bavakashele ikhasi leminikelo lalenhlangano futhi bazokwenza uhlobo oluthile lomnikelo, yize bengachazanga inani eliphelele eliqoqiwe. Okwamanje asazi ukuthi lo mkhankaso uzohlala isikhathi esingakanani e-UK. Asazi futhi noma ngabe uShazam uzosebenzisana nezinhlangano ezikwamanye amazwe ukuzisiza ekuqongeleleni imali ngale ndlela yokufuna ukwazi futhi eheha iso.