Umklami womkhiqizo odumile we-Apple ushiye isikhundla sakhe enkampanini yaseCupertino ngonyaka odlule i-2019 futhi manje usephinde waba sematheni nge-a ukuhlangana nenkampani yezimoto iFerrari. Le nhlangano ivela esandleni senkampani iLoveFrom, i-Ive kanye noMarc Newson abangabalingani abangabasunguli bayo.
Kulokhu, i-Ive ngizoba yingxenye yomkhandlu wabalingani be-Exor, isithangami saminyaka yonke lapho amakhasimende amaningi enkampani abamba iqhaza khona ukuthola amathuba amabhizinisi amasha. Sengiphumile kwabezindaba isikhathi eside futhi manje uvela futhi ukukhombisa isiginesha yakhe ngesinye sezikhulu kunazo zonke zezimoto, iFerrari.
Ingxenye yesitatimende sobambiswano phakathi kweLoveFrom neFerrari ikhombisa ukuzwana okuhle okukhona phakathi kukaJony Ive, uMarc Newsom noJohn Elkann. Ababili bokuqala bazibiza "ngabalandeli nabathandekayo" baka-Elkann, okumanje ungumongameli kanye ne-CEO ye-Exor kanye nomongameli weFerrari.
Isethulo sokuqala salobu budlelwano obusha sizohlanganisa ukusebenza kanye nokwenza kahle kwamafemu amabili adumile njengeFerrari enolwazi olunzulu kanye nobuciko obungenakuqhathaniswa beLoveFrom, abachaze imikhiqizo engajwayelekile eyashintsha umhlaba. Ngaphandle kokubambisana noFerrari, abakwaLoveFrom bazohlola amaphrojekthi amaningi wokudala ne-Exor ebhizinisini lokunethezeka.
Njengabanikazi nabaqoqi bakwaFerrari, besingeke sijabule kakhulu ukusebenzisana nale nkampani engajwayelekile futhi, ikakhulukazi, nethimba labaklami eliholwa nguFlavio Manzoni.
Siyakukhumbula lokho ngemuva kokuthi ngishiye i-Apple, wayesevele ehlotshaniswa noFerrari ngobuhlobo bakhe obuhle nezinhloko zomkhiqizo namandla akhe amangalisayo ekwakhiweni. Kunoma ikuphi, manje sekusayinwa isivumelwano lapho inkampani ka-Ive iba yingxenye ye-Exor.