Apple Ziyizinto esizithandayo, kepha futhi zingabantu. Iqembu eliholwa nguTim Cook owaziyo ukwenza izinto kahle kakhulu. Kumele nje sibone amabala enkampani, noma siye esitolo se-Apple, ukubona ifilosofi ekhuthazwa yinkampani.
Iqembu ebelilokhu lithola amalungu, kodwa futhi lilahlekelwe ngenxa yezintshisakalo zabantu. Ingabe manje USteve Dowling, oshiya i-Apple, owayeyiphini likamongameli wezokuxhumana, uzoshiya inkampani emasontweni azayo. Ngemuva kokugxuma sikunikeza imininingwane eyengeziwe yalesi simemezelo esibalulekile.
Kwenzeka okufanayo ku-Apple njengakunoma iyiphi inkampani, Abanye bayahamba abanye bayeza, futhi kulo mcimbi ikakhulukazi umuntu ophethe ezokuxhumana oshiya umkhumbi ne-apula elilumekile. USteve Dowling uzoshiya umsebenzi wakhe e-Apple ngemuva kweminyaka eyishumi nesithupha lapho, phakathi kwezinye izinto eziningi, uthathe ukuphathwa kwezokuxhumana kwenkampani ngemuva kokushona kukaSteve Jobs.
Ngemuva kwale minyaka eyi-16 nale nkampani, kube nenqwaba yamanothi asemqoka, ukwethulwa komkhiqizo kanye nezinkinga ezithile ngezikhathi ezithile nobudlelwano bomphakathi. Nginqume ukuthi isikhathi silungile sokushiya inkampani yethu esiyithandayo. Le yinto ebisengqondweni yami isikhathi esithile manje, futhi yathola umfutho ngesikhathi sakamuva kakhulu, nakimi umjikelezo wokugcina, wokukhishwa. Izinhlelo zabo sezimile futhi iqembu liyazisebenzisa ngokukhazimulayo njengenhlalayenza.
Ushintsho lwalokho sekuvele kukhona obambelayo, Akuyona inkontileka entsha kodwa kuzoba ngeyakho UPhil Schiller ozothatha lo msebenzi obalulekile ngaphakathi kwenkampani, akwenze kuhambisane nomsebenzi wakhe njengenhloko yezokumaketha kwa-Apple, okuthunyelwe bese kuhambisana ngokuphelele. Izinguquko ezigabeni ze-Apple ekugcineni ezinomthelela ekusebenzeni kwenkampani. Njengoba sishilo, uPhil Schiller uzothatha le ndima, futhi ngaphandle kokungabaza umuntu onjengaye uphelele ukuhlangabezana nezidingo zokuxhumana zenkampani, kufanele nje sibone intuthuko yakhe ngokwethula amadivayisi ku-Apple's Keynotes. Sizobona ukuthi zonke lezi zinguquko zihumushela ...