I-trailer yedokhumentari elandelayo phakathi kwabaningi ngempilo yalowo owayeyi-CEO ye-Apple uSteve Jobs ikhishwe muva nje. Le filimu eyidokhumentari ibizwa nge- "Steve Jobs: The Man Machine", lapho u-Oscar Alex Gibney esebenzisana khona, futhi okuye kwagxekwa kanzima abanye nabanye ngenxa yombono oyingqayizivele awunikeza ngoSteve Jobs, emkhombisa njengomuntu okungenani onenhliziyo futhi okhethekile ngandlela thile. Ngokusobala le filimu eyizingqikithi igxile ekuboniseni uhlangothi olumnyama lukaSteve Jobs.
UGibney usevele wawina i-Oscar ngo-2007 ngefilimu yakhe ethi "Taxi to the Dark Side" futhi usanda kuthola ukubuyekezwa okumangazayo ngedokhumentari yakhe yenethiwekhi yase-US i-HBO ebizwa nge- "Going Clear." Le filimu izongena ezinkundleni zemidlalo yaseshashalazini eMelika ngo-Okthoba 9, kodwa-ke isivele yavela okokuqala eNingizimu ngeSouthwest Film festival, lapho ngemuva kokuyibona, u-Eddy Cue wathukuthela wagana unwabu, washo nakuTwitter ukuthi "inikeza umbono ongaqondile futhi omncane wokuthi uSteve Jobs ungubani," okukhombisa ukuthi le filimu ayilona iqiniso ngokuphelele ngokuthi uSteve Jobs wayengubani.
Le filimu yamaminithi ayi-120 ikhonjwe njengesihlola kabusha ukuthi ngubani uSteve Jobs ozomangaza abaningi. Kwakusekuqaleni kwale nyanga lapho kukhishwa khona i-trailer yefilimu ezokhombisa uhlangothi olubabayo nolunamandla kakhulu empilweni kaSteve Jobs. Ngaphandle kokungabaza, yize kungahle kungathandeki kwabaningi, kuyiqiniso ukuthi iningi lethu lazi kuphela ngoSteve lokho abasitshele kona futhi akukuningi, empeleni, ezimweni eziningi basinikeza umbono omkhulu ukuthi wayengubani Imisebenzi, imvamisa ukumkhombisa njengesithonjana.
Abathandi be-Apple ngeke babe nenye indlela ngaphandle kokuya kumatiyetha ukuze babone ukuthi yini "uSteve Jobs: The Machine Man" okumele asitshele yona, ukubona ukuthi yini asinike yona ngempilo yomuntu obaluleke kangaka kuwo wonke umlando we-Apple kanye nomhlaba kwezobuchwepheshe ngokujwayelekile.