Izindaba zokuzithokozisa okuthakazelisayo kukaSteve Jobs nendlela yakhe enelukuluku yokwenza izinto e-Apple ayipheli, kulokhu nguKevin Lynch ophambili, owathi Kwakuyingxenye yenkampani uSteve Jobs ayigxeka kakhulu ngalowo nyaka ka-2010, i-Adobe ngqo. Njengoba abaningi benu bazi, emuva ku-2010, i-Apple, eholwa nguSteve Jobs, yaqala umkhankaso wokubhidliza izakhiwo nge-Flash's Adobe technology, ishiya lobu buchwepheshe obudumile bewebhu ngaphandle kwezinhlelo zayo ze-Mac OS ne-iOS. Empeleni, bambalwa abakuqondayo ukugxekwa kukaSteve Jobs ngaleso sikhathi, yize isikhathi siphelile ngokumbonisa ukuthi ulungile.
Kwaba njalo-ke, u-Apple wagcina ngokuqasha uKevin Lynch ngo-2013, njengePhini Likamongameli Wezobuchwepheshe, ezandleni zomsebenzi ozokwaziwa nge-Apple Watch kamuva, akukho okunye futhi okuncane. Abaningi babecabanga ukuthi ukuhamba kukaTim kwakuxakile, kuqasha umuntu uSteve Jobs owayesevele eshonile. Kepha Kwakuyindlela ejwayelekile eMisebenzi, esevele izamile ukwehlisa uJohn Sculley ngosuku ambuza ngalo ukuthi uyafuna yini ukuthengisa amanzi kashukela impilo yakhe yonke. Kusukela lapho, uKevin Lynch uthokozele ukugqama okukhulu enkampanini, nemizuzu yakhe ngesikhathi seKeynote ngayinye, kungaba ngaphansi kanjani, ekhombisa i-Apple Watch.
Yize kubonakala ukuthi leyo bekungeyona indaba ephelele, uJobs uzame kaningi ukuthola i-CTO ye-Adobe ngonyaka we-2010, njengoba aqinisekisa ngesikhathi senkulumo yokuqala e-University of Illinois. Lokhu akwenzanga ngaphezu kokuqinisekisa amahemuhemu amaningi agcwele inethiwekhi kusukela ngaleso sikhathi, ngoba isu likaSteve Jobs lalicacile, libhubhisa iFlash futhi lilethe uKevin Lynch lapho engenandawo yokusebenza, noma kunjalo, Kubonakala sengathi uKevin wayeqiniseka kakhulu ngephrojekthi kaTim Cook.