Ekuqaleni kuka-2015, amahemuhemu aqala ukusabalala mayelana nephrojekthi yeTitan, iphrojekthi eyayiku-Apple ukusebenza ukuzama ukuletha imoto kagesi emakethe, abezindaba abayibiza ngokushesha ngokuthi i-Apple Car.Steve Zadesky, iphini likamongameli wezokuklama we-Apple nomphathi omkhulu wale phrojekthi entsha okufanele ibone ukukhanya kosuku ku-2019, usanda kumemezela ukuthi uyayishiya inkampani, ngokusho kwephephandaba iThe Wall I-Street Journal. Ngokuthola kwaleli phephandaba, izinhloso zikaZadesky zimane zingezakhe, okwenzelwe yena kuze kube manje kuqokwa ozongena esikhundleni esisha, uzohlala esikhundleni sakhe.
UZadesky weza e-Apple ngo-1999 ngemuva kokusebenza njengonjiniyela enkampanini yezimoto yakwaFord. Kusuka kubathakathi isebenzisane ekwakhiweni kwe-iPhone, i-iPod namanye amadivayisi eceleni kwabakhi bezinkampani abanjengoJohn Ive. Ukushiywa kukaZadesky kungaba yisiphazamiso esikhulu ezinkampanini zenkampani zephrojekthi yeTitan lapho ayeyinhloko yephrojekthi khona. Okwamanje, uzohlala enkampanini, ngenkathi i-Apple ibheka umuntu ozongena esikhundleni esikahle ukuze uZadesky akwazi ukubika ngalo lonke iphrojekthi esesandleni.
Njengamanje, ngokusho kwamahemuhemu, onjiniyela abangaphezu kwe-1.000 XNUMX bazobe besebenza kuphrojekthi yeTitan, iningi labo elivela ezinkampanini ezibalulekile ezifana neTesla, Samsung, Nvidia, Ford ... Le phrojekthi ayiseyona imfihlo, okungenani ngaphambi kwabezindaba , njengoba kushiwo nguTesla emasontweni ambalwa edlule. Kepha okuvezwayo noma okunamahemuhemu kwabezindaba kuyinto ehlukile futhi ehluke kakhulu. yimithombo u-Elon Musk angaba nayo, lapho ethi i-Apple Car iyimfihlo evulekile, lapho abeka khona ukuthi i-Apple akudingeki ukuthi igcine le phrojekthi iyimfihlo, lapho wonke umuntu azi ukuthi kwenzenjani.
Muva nje i-Apple ibhalise izizinda ezintathu ezihlobene negama lesikhathi esizayo le moto engayiphatha: apple.car, apple.cars kanye ne- apple.auto. Cishe i-Apple ihlose ukunikela nge- imoto kagesi efana nezimoto zakwaTesla esebe semakethe iminyaka eminingana futhi lowo nyaka nonyaka bengeza ukuthuthuka okusha nokuzimela okukhulu. Asiwazi umqondo we-Apple, kepha ngiyangabaza ukuthi uzoyethula, kungahle kube yinto entsha ukwedlula konke okwenziwe ngu-Elon Musk eTesla kuze kube manje.