Ezinsukwini ezimbalwa ngemuva kokushicilelwa komlando omusha ngoSteve Jobs, esesivele sikutshele ngawo kwi-iPad News, I-Fortune Magazine Esanda Kubizwa ngokuthi yi-CEO ye-Apple uTim Cook Umholi Omkhulu Womhlaba. Kuyo le ncwadi, lapho uTim kuye kwadingeka anikeze khona izingxoxo ngesikhathi somklomelo ongokomfanekiso, ukushicilelwa kugcizelela inkathi yangemva kwemisebenzi uCook okwadingeka abhekane nayo. Lo mbhalo usibhekisisa zonke izinkinga obhekane nazo ngaphakathi enkampanini ukuze kungabikho muntu ozophuthelwa i-alma mater yakwa-Apple eminyakeni edlule.
UTim Cook ulethe isitayela esisha sobuholi ku-Apple, ukubeka ithemba kakhulu kubo bonke abantu abamzungezile, kubanikeza ukuzimela nokubanikeza ukuzethemba okukhulu ukuze bakwazi ukwenza umsebenzi wabo ngaphandle kokucindezelwa okuqhubekayo abasebenzi abahlupheka ngakho lapho bethembele ngqo emisebenzini, abathanda ukwaziswa ngokuphelele ngakho konke.
Kusukela ukunyamalala kwemisebenzi, I-Apple ikhule yaba yinkampani ebaluleke kakhulu emhlabeni phakathi neminyaka emithathu nohhafu edlule, futhi konke lokhu kungenxa yobuholi obusetshenziswa nguCook, kepha njengoba esho ukuthi akuyona yonke indlela eye yaba ngama-rose, selokhu izingxabano nebhodi bezilokhu zikhona, lapho uCook ezama yeka eceleni kwemibono engashintshi eyayinemisebenzi, njengosayizi wesikrini samamodeli amasha we-iPhone.
Enkulumweni kubuye kuphawulwe ubunzima ahlangabezana nabo ngenkathi eduma ukuba ngaphansi komyalo wenye yezinkampani ezibaluleke kakhulu emhlabeni. Ubuye waveza ukuthi uzonikela cishe yonke ingcebo yakhe (cishe amaRandi ayizigidi ezingama-785) ezinhlanganweni ezisiza umphakathi, ngaphandle kwengxenye encane ezoya kumshana wakhe kuphela anaye.