Asazi ukuthi i-Apple iyithatha ngokuthula kakhulu njalo uma kufanele yenze izinguquko noma yakhe iSitolo esisha se-Apple, noma ukuthi ihlala ihlangabezana nezinkinga eziningi lapho iqala umsebenzi. Ukwakhiwa kwe-Apple Park kusele iminyaka embalwa ngaphambi kokuphothulwa. Iningi lama-Apple Stores avulwe yinkampani muva nje libhekane nokubambezeleka isikhathi esingaphezu konyaka. Namuhla sithola isaziso sosuku olulindelwe lokuqedwa kwemisebenzi ye. I-Apple Store kuFifth Avenue, eminye imisebenzi engeke iqede kuze kube nguNovemba ngonyaka ozayo.
Uma sibheka ukuthi ukuvuselelwa kusebenza kwe-Apple Store eyinsumansumane, ene-cube yengilazi ngaphezulu, kuqale ngoJanuwari walo nyaka, kubukeka sengathi i-Apple yenza umsebenzi wobupharadara noma munye kuphela opharetha owenza zonke izinguquko. Mhlawumbe ingxenye yesikhathi esidingekayo ukuqeda ukulungiswa ihlobene nokwandiswa kwesikhala sesitolo, esizosuka kumamitha-skwele angama-32 siye ku-77.000, okuyisilinganiso esiphindwe kabili kunalokho ebesikuso, kepha kusabonakala isikhathi eside kakhulu ekuguqulweni.
Ukwenza lula ukusebenza kwalesi Sitolo se-Apple, i-Apple isuse ikyubhu yengilazi eyinsumansumane eyenzelwe uSteve Jobs futhi yenze ukuthi kutholakale kuzo zonke izivakashi kanye nabahlali bale ndawo, indawo entsha yesikhashana, indawo ebikade isetshenziswa yi-FAO Schwarz, lapho abasebenzisi be- Imikhiqizo yenkampani esekwe eCupertino ingaya khona. Lesi sitolo esisha se-Apple izoqala idokodo lomsakazo lapho i-Apple Music izokwenza khona izingxoxo nabaculi abehlukene abadumile futhi abangahanjelwa ngumphakathi bukhoma.