Izikhathi ezinzima zenkonzo yokusakaza umculo ehamba phambili emhlabeni, iSpotify, okuyiyona kwikota yokugcina ubone ukulahlekelwa kwakhe kukhuphukela ku-270 million euros, okubonisa ukwanda ngo-700%.
Ibhizinisi lomculo wokusakaza liyinkimbinkimbi, hhayi ukusho incithakalo. Uma sikunaka lokho kufika ku-70% wemali engenayo iya kumalebula okurekhoda, sisele no-30% wezinkonzo, okufanele zikhokhe zonke izindleko ngaleyo ngcosana encane. UJimmy Iovine, umsunguli weBeats, usevele wakusho lapho itholwa yi-Apple: «Izinsizakalo zokusakaza zisesimweni esingesihle kakhulu ngoba awekho ama-margins, azenzi mali. I-Amazon ine-Prime, i-Apple ithengisa amafoni (phakathi kwezinye izinto eziningi), kodwa i-Spotify kuzofanele ithole indlela yokwenza abasebenzisi bayo bathenge enye into. "
Okwezinkampani ezifana I-Apple, i-Amazon noma i-Google akuyona inkinga enkulu ngoba ibhizinisi lakho alikho lapha. I-Apple inikeza i-Apple Music njengesengezo senani elikhulu lezinye izinsiza nanjengesimangalo sokuthenga imikhiqizo yayo. Wenza imali eningi ngawo wonke ama-iPhone, ama-iPad nama-Mac awathengisayo, nangezinye izinkonzo eziningi azinikezayo. Ukuba ne-Apple Music kuyisimangalo sabasebenzisi bayo, isengezo sokugcina ukwethembeka kwabo emikhiqizweni yabo futhi bangashintsheli kolunye uhlobo. I-Spotify izinikele kuphela kulokhu, kanye nokuhlolwa kwayo ngama-podcasts kanye nemikhiqizo efana ne-Spotify Car Thing, ukwehluleka okumangazayo okuyeke ukuthengisa ezinyangeni ezimbalwa ezedlule.
Futhi okubi nakakhulu, kunzima ukucabanga ngesixazululo sale nkinga, ngoba ababhalisile abayeki ukukhula kodwa nokho ukulahlekelwa kukhula nakakhulu. Abasebenzisi abasebenzayo bakhuphuke ngo-20%, baya ezigidini ezingu-480, futhi abakhokha abasebenzisi ngo-14%, baya ku-205 million. Lezi zibalo ezinhle kakhulu ziye zenzeke lapho ama-akhawunti omdondoshiya ebuyekezwa. Ingxenye yenkinga isezihlinzekweni ezinikezwa yi-Spotify ukuze zihehe amakhasimende amasha akhokhayo, njengama-akhawunti abafundi, amanani aphansi kakhulu eliwanikezayo kwamanye amazwe, namaphromoshini anikeza isevisi ngamanani ahlekisayo izinyanga ezimbalwa.
