Ezinyangeni ezintathu ezedlule, uTim Cook uqobo waqinisekisa ukuthi inkampani lase lifinyelele phezulu bese uletha ukuthengiswa kwedivayisi okumangazayo kanye nezibalo zemali engenayo. Kodwa kwakungeyona kuphela. Baningi abahlaziyi abakuqinisekisile lokhu kwehla kwenkampani bexwayisa ukuthi imiphumela yokuthengisa ehambelana nekota yesibili yezimali yonyaka (Januwari-Mashi) izokwehla kakhulu.
Njengoba bekuhleliwe, kusasele usuku, uTim Cook umemezele imiphumela yezezimali yekota yesibili yezimali yenkampani, i-Q2, nalapho singabona khona ukuthi Ukuthengiswa kwe-iPhone kwehle okokuqala ngqa selokhu yethulwa ngo-2007 uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule.
I-Apple imemezele imali engenayo kuleli kota lama- $ 50,6 billion ngenzuzo engama- $ 10,5 billion. Ngenkathi efanayo kwikota efanayo yonyaka odlule, inkampani ithole imali engamaRandi ayizigidi eziyizinkulungwane ezingama-58 ngenzuzo yamaRandi ayizigidi eziyizinkulungwane eziyi-13,6. Lokhu kuncishiswa kwenzuzo ungowokuqala wenkampani eminyakeni eyi-13 eyedlule.
Mayelana nokuthengiswa kwamadivayisi, i-Apple ikwazile ukusabalalisa ama-iPhones ayizigidi ezingama-51,2, ama-iPads ayizigidi eziyi-10,3 nama-Mac wezigidi ezi-4. Ngonyaka odlule ngesikhathi esifanayo sezimali inkampani yakwazi ukuthengisa ama-iPhones ayizigidi ezingama-61,2, ama-iPads ayizigidi eziyi-12,6 nama-Macs ayizigidi ezingama-4,6. Lokhu kwehla kokuthengisa kuqeda umugqa we-bullish omangalisayo selokhu i-iPhone yangena emakethe ngo-2007.
Abahlaziyi bathi lokhu kwehla kokuthengiswa kwe-iPhone kungenxa yokuthi ukwethulwa kwama-iPhone 6 bekungabalulekanga kangako kunalokho kwe-iPhone 6 (lapho i-Apple inikela ngosayizi ababili besikrini ngaphezu kwamasentimitha amane) Futhi, ngokusho kwabahlaziyi, i-iPhone SE entsha ngeke ibe yinto enyanyekayo edingwa yinkampani njengamanje. Ngaphezu kwalokho, yize kwethulwe amamodeli we-Pro we-iPad, abakwa-Apple abakwazanga ukukhuphula ukuthengiswa kwale divayisi ebikweleni kwamahhala emakota ayishumi okugcina.
Ngesikhathi senkomfa, uTim Cook ubize izinyanga ezintathu zokugcina inselelo ngenkathi ephawula ukuthi u-Apple ukwazile hambisa inani elikhulu labasebenzisi kusuka kungxenyekazi ye-Android iye ku-Apple ecosystem. Ngaphezu kwalokho, uphinde wathi inani lamakhasimende athenge iMac yakhe yokuqala libe likhulu kakhulu.