Cishe kusukela ekuqaleni konyaka, kube namahlebezi amaningi esiwashicilele ahlobene nensizakalo yokusakaza ividiyo abafana baseCupertino abahlela ukuyethula kungekudala. Emasontweni ambalwa edlule, abakwa-Apple bamemezele umcimbi omusha, umcimbi cishe cishe wonke, Kuzoba ukwethulwa kwensiza yakho yokusakaza ividiyo.
Okwamanje, ngokusho kweThe New York Times, I-Apple isiqedile ukuqopha okungenani ama-5 ochungechunge lwangempela, uchungechunge okuzoba ukukhanga okuyinhloko kwepulatifomu yesikhathi esizayo engeke yakhiwe kuphela ngochungechunge lwayo, kodwa futhi izosebenzisa okuqukethwe okuvela eceleni okufana neHulu, FX, HBO ... kodwa hhayi ngeNetflix, njengoba kuqinisekisiwe ikhanda layo.
Isikhulu Esiphezulu seNetflix uReed Hastings ukuqinisekisile lokho ayinanhloso yokuba yingxenye yesevisi yokusakaza ividiyo i-Apple ihlela ukuyethula ngesonto elizayo. Kulokhu, kwengezwa ukuthi abahlaziyi ababonakali ngathi bacace bha ukuthi zithini izinhlelo ze-Apple zalolu hlelo olusha.
UHastings uthi i-Apple yinkampani enkulu kepha bona qbafuna ukuqhubeka nokulawula okuqukethwe kwabo ngohlelo lwabo lokusebenza futhi kunganciki noma kufinyelelwe ezivumelwaneni ne-Apple zokuqhakambisa izinhlobo ezithile zokuqukethwe ngohlelo lwe-TV, uhlelo lokusebenza insizakalo ye-Apple VOD engatholwa ngalo.
Ngokusho kukaGoldman Sachs, esimweni esihle kakhulu, ekuqaleni le sevisi izoba nenani elincane kakhulu lababhalisile. Endabeni yokuthola ababhalisile abayizigidi ezingama-2o, ngemali ekhokhwa nyangazonke yama-dollar ayi-15, imali yenkampani izonyuka ngo-1% kuphela.
Inhloso ka-Apple ukuqhubeka nokuxhumanisa izinsizakalo ezinikeza abasebenzisi abathemba inkampani yabo, kodwa konke kubonakala kukhombisa, ngokusho kwabahlaziyi, ukuthi umthelela wokugcina emiphumeleni ye-Apple ngeke kuthinteke, ngokwethulwa kwensiza yokusakaza ividiyo, okungenani eminyakeni embalwa yokuqala.