Okwamanje, kuyimfihlo evulekile futhi bambalwa abantu abangeke bazi ngezinhlelo zesikhathi esizayo zenkampani esekwe eCupertino ehlobene nokusakazwa kwevidiyo. I-Apple ifinyelele izivumelwano ezahlukahlukene nabalingisi nabakhiqizi, okuyingxenye ebaluleke kakhulu yekhekhe kulo mkhakha, kusukela Bangabadali bokuqukethwe.
Kepha ngokusobala i-Apple ibandakanyeka kakhulu ukuthi abanye abakhiqizi nama-ejenti sebeqalile ukuveza ukungaphatheki kahle kwabo bethi abanayo inkululeko badinga ukudala futhi kube nzima kakhulu ukusebenzela inkampani ehlela ukwethula ngokushesha isevisi yayo yokusakaza ividiyo.
Ngokusobala bobabili uTim Cook nabanye abaphathi bachazwe njengo kuyaphazamisa. Iningi lisho ukuthi bahlala bethola amanothi avela ku-Apple ngokuqukethwe abakukhiqizile noma abakubhalele lapho banikela ngemibono yabo. Eminye imithombo iqinisekisa ukuthi kusuka kwa-Apple kunokuntuleka kokucaca nokucaca okuhambisana nokungena kuka-Apple kulo mkhakha selokhu wasungulwa.
I-ejenti eyodwa yathi i-Apple ibandakanyeka kakhulu, yathi bobabili ababhali nabaqondisi uncamela ukusebenza ungagadiwe yinkampani lapho basebenzisana khona. Enye yamanothi abawathola kakhulu "Ungabi mubi kangako." UTim Cook uvakashele amasethi wamafilimu wemidlalo eminingi efana ne-See's Vancouver, umbukiso we-futuristic sci-fi, ne-Los Angeles-based film set ehambisana noJennifer Aniston noReese Witherspoon.
Phakathi kwakho konke lokhu, uphrojusa uthi lokho Inhloso ephelele ye-Apple ayicaci ngokwanele nokuthi ukungaqondakali kubangele ukudideka phakathi kwezinkampani eziningi zokukhiqiza i-Apple esayine isivumelwano nazo.
Benza izinguquko ezinkulu, badiliza futhi baqasha ababhali abasha. Kukhona ukungacaci mayelana nokuthi bafuna ini. Okuningi komkhiqizo awumuhle njengoba bebekulindele.
Njengoba kushiwo yiNew York Times ezinyangeni ezedlule, i-Apple ifuna okuqukethwe okukhiqizayo kube kuzo zonke izethameli, okuqukethwe okunodlame, nganoma yiziphi izinhlobo zalo, akuvunyelwe ngokuphelele. Kodwa-ke, uma i-Apple ifuna iBreaking Bad yayo, kuzoba nesikhathi esinzima impela.