Lapho ihlela ukuvulwa kwe-Apple Store, inkampani yenza inqwaba yezifundo ukubona ukuthi isitolo endaweni ethile sizoba nenzuzo noma cha, ikakhulukazi ngenxa yotshalo-mali olukhulu oluvame ukwenziwa esitolo ngasinye se-Apple esivulekayo , okungenani eminyakeni yamuva.
Abafana baseCupertino bamemezele ukuthi i-Apple Store enxanxatheleni yezitolo iSimi Valley, eseCalifornia, cishe amakhilomitha angama-30 ukusuka edolobheni laseLos Angeles, izovala iminyango yayo unomphela kule nyanga. Kuzoba ngoSepthemba 15 ozayo lapho iminyango yalesi Sitolo se-Apple ivaliwe ukuze ingaphinde ivulwe.
U-Apple ushicilele isitatimende esigabeni se-Apple iwebhusayithi yalesi sitolo, ebabonga ngokuthembela amakhasimende alesi sitolo akubeke kule nkampani eminyakeni eyishumi eyedlule, futhi ubamema ukuthi babone uhlu lwe-Apple Store leyo nkampani babe eduze kwamakhaya abo. Konke kukhomba kulokho lesi sitolo sibone ukuthengiswa kwaso kuncishisiwe eminyakeni yamuva ngenxa yokushoda kokuthutheleka komphakathi, into engajwayelekile ku-Apple Store.
Isikhungo sezitolo iSimi Valley savula iminyango yaso ngokulindela okubanzi ngekusasa, kodwa njengoba kwenzekile nakwamanye amazwe amaningi, izinxanxathela zezitolo zibona ukuthi ukungena kwabantu kuncane kangakanani, ngenxa yalokho kube lula lapho abasebenzisi bengathenga khona nge-Intanethi nangamanani ahlukahluka.
Kepha i-Apple akuyona ukuphela kwenkampani enkulu ezoshiya lesi sikhungo sezitolo, ngoba amanye amafemu afana ne-Abercrombie & Fitch, Forever 21 neCoach phakathi kwabanye asevele ayivaliwe iminyango yawo. Eminye imithombo ithi lezo zinhlelo lesi sikhungo sokuthenga siba yindawo enkulu kakhulu, igama elihlala liheha umphakathi wonkana.