USotify ungumholi ekusakazeni umculo, njengoba kunjalo. Kunezinye izindlela ezithokozisayo ezifana ne-Apple Music nokuhlukahluka ngisho i-Amazon enikeza amakhasimende ayo. Kodwa-ke, ayikho enikeza ezinye izindlela eziningi nokuhambisana njengeSpotify, futhi kukhona umlenze wayo we-angular, ku-Spotify Connect nakuhlelo lwe-multiplatform. Mhlawumbe yingakho kungekho gciwane elikwazile ukukwenza ngeSpotify eliqhubeka nokukhula, inkampani isanda kufinyelela kubasebenzisi abakhokhelayo abayizigidi eziyi-150. Ngabe bazoyenza ibe nenzuzo unomphela? Ngoba ngokumangazayo, naphezu kwalokhu, inkampani ayitholi miphumela ethinta kakhulu.
Lokhu kukhula kweSpotify kungama-31% uma sikuqhathanisa nonyaka owedlule, ngakho-ke inzuzo inyuka ngama-22%, konke kuhambelana nokulindelwe abahlaziyi abebekade bekubeka kwinsizakalo yokusakaza umculo ethandwa kakhulu. Lokhu kungaphezu kwababhalisile abakhokhelwayo abaphindwe kabili kunabakwa-Apple Music, okwamanje okubalelwa ezigidini ezingama-60. Okungacaci ukuthi leli gciwane lizolithinta kanjani ikusasa leSpotify, kucatshangelwa ukuthi esinye sezici eziyinhloko ezithanda ukukhokhwa kwale nsizakalo yikhono lokulalela umculo ungaxhunyiwe ku-inthanethi. Kodwa-ke, ngikuthola kunzima ukukholelwa ukuthi inyanga eyodwa ivaliwe yanele ukukhansela okubhaliselwe, ikakhulukazi ngoba kunamanani amaningi angeziwe.
Noma kunjalo, ngiyaqonda ukuthi labo abakhansela okubhaliselwe kwabo ngenxa yalezi zizathu bazobuya uma iminyango yomgwaqo “isivulwe”. Yiba ngangokunokwenzeka, I-Spotify iyaqhubeka nokukhula ngenkathi lapho umculo wedijithali wenza umqondo owengeziwe futhi ikakhulukazi ngoba ezinye izindlela ezifana ne-YouTube zinikeza inani elikhulu lezikhangiso eziqala ukwenza ukusetshenziswa kohlelo kungabekezeleleki ukulalela umculo ngisho nasekhaya. Ngabe ukukhansele okubhalisele kunoma iyiphi insizakalo?
