Ezinsukwini ezimbalwa ngaphambi kokwethulwa kwensiza yokusakaza umculo enamahemuhemu amaningi ka-Apple, iningi labo bekungongoti abathi le ikhathalogi yenkampani esekwe eCupertino, inganikeza izinkulungwane eziyikhulu kulowo mncintiswano. Kepha lapho inkonzo seyethuliwe, sabona ukuthi ochwepheshe babenephutha kangakanani.
Amalungelo i-Apple ebiwatholile eminyakeni edlule ukuze bakwazi ukuthengisa umculo wabo kuma-iTunes awafani afanayo avumela ukukhiqizwa okufanayo ngokuhamba ngokusakazwa, ngakho-ke ikhathalogu eyethule ekugcineni yayifana kakhulu neSpotify nePandora, izimbangi ezinkulu.
Phakathi kokungabikho okukhulu, sithola iqembu leLiverpool iThe Beatles, kepha ngokomagazini iBillboard lokhu kungashintsha kungekudala. Ngokwencwadi nokufika kukaKhisimusi, futhi umculo weqembu laseBrithani ungafinyelela ku-Apple Music. Usuku olukhethelwe ukuqaliswa kwalo kuzoba usuku olwandulela uKhisimusi.
Ikhathalogi yeqembu laseBrithani yayitholakala ngonyaka we-2010 okokuqala futhi kuphela okwesikhashana, ilungiselelo elizuzisa kakhulu abafana abasuselwa eCupertino, ezinsukwini ezimbalwa nje bathengise izingoma ezingaphezu kwezigidi ezimbili. Ngokusobala ezinyangeni ezimbalwa ezedlule i-Apple ne-Universal Music bebelokhu bebambe izingxoxo ukuze bakwazi ukunikeza ikhathalogi ye-The Beatles ngomsebenzi wabo womculo, kodwa impikiswano ephathelene nensizakalo yesikhathi samahhala sezinyanga ezintathu yazithokozisa izingxoxo.
Uma ekugcineni i-Apple ikwazi ukunikeza iqembu laseBrithani, kuzoba kubaluleke kakhulu uma kuqhathaniswa nomncintiswano, okungadala ushintsho olukhulu lwabasebenzisi kusuka kwesikhulumi esisodwa kuya kwesinye, noma ngabe ukushicilelwa akukwenzi kucace bha ukuthi umculo weqembu laseBrithani ubungalalelwa kuphela enkonzweni yomculo eyodwa yokusakaza.